Category: Article

11 Oct 2018
Web Design

Web Design: Keeping it Simple

When it comes to web design, there are important steps to take in order to keep your target audience coming back to your website. Here are the top three guidelines to follow when building a website.

Don’t make them think too hard

It is important that your web design isn’t complicated. The navigation should be simple and obvious. If the navigation and flow of the site confuses the target audience, it will raise questions and create confusion.

Depending on your level of knowledge and experience with web design, there are sites and programs that will help you either build your site or pick a template.

Use effective writing

When writing website copy or content for your site, make sure that you are adjusting your writing style for the internet.

Long blocks of text and promotional writing won’t be read. It is important to break up text with images and to highlight keywords with larger fonts, bold or italic text.

Do not hesitate to talk business with the target audience. Instead of trying to be clever, be short and concise to avoid having the text scanned over.

Embrace white space

Some people are afraid of white space in web design, but it is okay to embrace some empty space in any kind of design.

You probably won’t overestimate the importance of white space. It doesn’t just help reduce the cognitive load that the audience is experiencing, but it also makes it possible for the audience to take in the important information that’s presented.

When a new visitor approaches a design layout, the first thing they will try to do is to scan the page and divide the content area into smaller pieces of information.

Most web design can fall back on common sense. The design and wording of websites are often over analyzed, which is when things can get complicated. Keep things simple and don’t be afraid to leave some space open when laying out information.

08 Oct 2018
Video Development

Video Development for Your Blog

Have you ever thought about repurposing the content that you already have on your blog? Now is the time to venture into video development. Video has become one of the most popular types of content online.

Worried about where to start? Don’t be! We have the steps you need to take right here.

Outline

Even if you have already covered the topic, it is important to build a general outline of information to include in the video. A huge step in video development is staying organized.

It’s fairly easy to turn a blog post into a video. Build your outline to decide what should be included in your video. Just because you have included information in an article does not mean that it also has to be included in the video. Make sure to pick and choose what will perform best in a video.

Imagery and Videos

When starting your video development, decide whether you are going to make a slideshow out of images or use video footage you already have. While using your own images and video is always preferred, using stock images or video footage is always an option.

There are plenty of options when it comes to the programs that you use. As you build your blog and continue to grow, investing in professional programs will be a wise decision. Until then, you can use programs that come pre-installed on your computer or something Google Slides then convert the file.

Schedule

Like any other type of content, having a set schedule is important. By giving your audience a schedule, they know what to expect and when to expect it. If you are putting out videos once a week, stick to it and remind your audience about the reoccurring content.

Close to 50% of marketers are adding videos with YouTube and Facebook channels now. Video development and content is quickly growing and is ranked in the top three priorities for companies. Make sure that your brand doesn’t fall behind.

27 Sep 2018
Mobile Apps

Mobile Apps: Does Your Company Need One?

It’s important to know that mobile apps aren’t just for big name brands. There are more small and mid-size businesses that are following the mobile trend because they understand that an effective mobile strategy involves more than just a mobile-friendly website.

You may even notice that many small businesses interact with their audience in their everyday life through their mobiles apps. These are the companies that are ahead of the game when it comes to taking their marketing to the next level.

Availability to Customers

Statistics show that the average American spends more than two hours a day on their mobile device. While it’s only a handful of apps that make up the bulk, users are still scrolling and scanning their device for the apps. Popping up during this can help your company get its name out there.

Direct Marketing Channel

Apps can serve many functions. They can provide general information, prices, search features, user accounts, messengers, news feeds, and many other options and tools .

A huge benefit of having a mobile app is that the information you’d like to give to customers is right there at their fingertips. Through tools like push notifications, you can get closer to customers and stay on their mind with direct contact

Value for Customers

Instead of sticking to the old point-collection card, digitizing any loyalty program you may have in place can make it possible for your customers to collect their rewards via your mobile app.

Stand Out

Mobile apps are still pretty rare for small businesses, and this is where the opportunity to take a big leap ahead of competitors.

Customer Loyalty

Last, but not least, the most important reason to build a mobile app is customer loyalty. There are so many different avenues to direct contact with the customer that it’s important to keep up your impact. It’s time to go back to making a true and sincere connection with customers, and making them a loyal follower of your product and/or service.

A mobile app is going to be a standard component of any business moving forward. The choice you make today will help set the foundation for the future of your business.

24 Sep 2018
Mobile Marketing

Mobile Marketing Continues to Grow

Are you part of the 80% of internet users that own a smartphone? If so, you’re part of the reason that mobile marketing is growing so fast.

What is it?

What is mobile marketing and why is it important? Mobile marketing is directing your business to appeal to the mobile device users.

Mobile devices are a key tool in communicating for most consumers worldwide. Mobile marketing has become a must for all types of business now because at least 50% of the world’s population has a mobile phone.

Utilizing Mobile Marketing

How do you utilize mobile marketing? You can target those using their mobile phones in place of a desktop by directing your marketing campaigns towards mobile devices and their users.

Reach is always a concern. Seventy-nine percent of mobile phone users say that their phone is the first thing they check in the morning, and they keep their phone close at hand for the rest of day. U.S. consumers spend up to 220 minutes on their phones every day. These numbers are constantly growing.

Not only is a mobile phone personal, but most interactions on them are instant. People use their mobile devices for their friends and family, so when you reach them with the one-on-one connection through their mobile, they will lump you in with this personal connection.

Text messages have a 98% open rate according to this study. Knowing that, how would you choose to reach your target audience when the email marketing response rate is around 6%?

Customer engagement is crucial. Research shows that 61% of people have positive opinions of brands that they don’t have trouble visiting from their mobile devices.

Mobile marketing is always growing and evolving, but it plays a key role in marketing strategies. The shift to mobile devices is one that will continue to grow with time and to continue to progress in business, so it’s important to have a mobile marketing plan to connect to those users.

20 Sep 2018
Crisp-Marketing-Blog-New-Layout

Sneak Peek: New Blog Design

Does the design of your blog really matter? Of course it does, but why?

According to a recent Google study, opinions can form in just 17 milliseconds, but most commonly in 50 milliseconds. The findings from this study also show that websites with low visual complexity and prototypicality are seen as highly appealing.

It’s important to have a design that is simple and familiar. While trying to think outside of the box is typically a good thing, unconventional layouts can miss the mark when it comes to reaching your audience with your site and blog.

Crisp Marketing strives to constantly improve and grow. As part of that, we’re currently working on improving our blog layout. Watch our video to get a sneak peek of what’s to come!

13 Sep 2018
Digital Advertising

Digital Advertising: What You Should Know

What is digital advertising? It’s such a general term that some people don’t know exactly what it is or how to utilize it properly.

Digital Advertising

The term digital advertising covers a lot, but if it’s an ad you’re seeing on the internet, then it is digital advertising.

Digital advertising is the primary revenue driver for most internet companies. It can range from banner ads, email marketing, and even Search Engine Optimization (SEO). These ads are spread along all platforms, especially now that so many people use their phones as their main device.

Cost Break Down

While there are many advertising models out there, most costs fall under these three categories:

  • CPA (Cost Per Action)
  • PPC (Cost Per Click)
  • CPT (Cost Per Thousand)

A CPA plan is where the advertiser only pays the publisher for the times that someone clicks and completes a transaction, while PPC is when the advertiser pays the publisher for just a click. The CPT, which is sometimes known as CPM (Cost Per Mille), is when the advertiser pays for the exposure of having an ad on the site.

Mobile-First Advertising

The “mobile-first” advertising is the idea that the company not only cares about their website and other digital forms, but they also care about the user’s overall experience. A mobile-first advertising plan today should be mostly focused on a mobile experience.

All digital advertising should be adaptable to both mobile devices and desktop experiences. It’s estimated that over two-thirds of people use their mobile devices for their everyday use. More people are relying solely on mobile devices and ditching desktops entirely for their online activities.

Marketing today without digital advertising is almost unheard of. Like in many other areas of life, you get what you pay for with advertising. Give your customers a pleasant, mobile experience and utilize your advertising to its fullest.

10 Sep 2018
Grandparents

Grandparents: Holidays and Marketing

National Grandparents Day was September 9 this year. How did you celebrate?

What do you think of when you hear someone talking about grandparents? Times are constantly changing, but the role that grandparents play isn’t. The idea that they’re elderly and living in a retirement home is a dated one.

The average age that people are becoming grandparents in the US is 50 years old now. They are still working and living a very active lifestyle well beyond the age of 50.

There are several things that you should keep in mind when targeting them in your marketing plans.

1. They’re hip.

Grandparents are just as busy as everyone else, if not more. They have social media, email, and iPhones all the same too. Most grandparents are still working along with playing a large role in their families. It would be a big mistake on your part to discount them and how tech savvy they are.

2. What works?

They still respond well to direct mail, but don’t count them out with online marketing. They are constantly growing with their use of technology. They are often overlooked as a target group, so they respond well when they’re called out. Reaching out through email, video, and even Facebook are all successful methods.

3. They have influence.

They play a large role in deciding at least three generations worth of brand choices. Their role is a dominant one that helps pave the way of future generations. So many of them are making daily brand decisions, not only for themselves, but for their kids and grandkids as well. By playing this role, they’re influencing brand choices for the next two generations.

Grandparents have always played an important role whether it’s in the family landscape or in a marketing strategy, so don’t miss out on the potential that targeting them can open up for you.

06 Sep 2018
Blog Image

Picking the Right Blog Image

Picking the perfect blog image can be a bit daunting since it’s such a crucial step. There’s a lot to consider when picking a blog image.

Here are some of the top things to consider when picking the perfect blog image.

High quality

It is incredibly important to have a high quality blog image. It’s not uncommon for people to exit a web page if they’re pestered with unattractive, pixelated images. Don’t ever settle for a poor quality image or risk taking away from your content.

On brand

You need to stay on brand, and also make sure that your blog image is relevant to your post. Don’t just throw an image up for the sake of having an image. Your image needs to fit with your brand and be relevant to your content. You can achieve in as simple a way as editing your blog image to flow with your blog.

Don’t limit yourself

Your blog image doesn’t always have to be a photograph. It’s important to branch out with your visuals sometimes. Visuals like infographics, videos, gifs, illustrations, comics, etc. may work better with your content. Think about what can best convey the message you’re trying to send.

Use people

People want to be able to see themselves in your images. Don’t just throw in some random people, but try using people that your audience can relate to and see themselves in. The more personal you can make your blog images, the better.

Use your own photos

There’s nothing wrong with using stock photos, but when you have the option to use your own photo, take it! Taking photographs of your own insures that your content is entirely original to you. Even if you can’t take your own photograph, you can create your own visuals to add the personal touch that you’re lacking.

Put thought into your blog images. If you’re putting in the effort and targeting your audience properly, picking the right image or visual will always help the success of your post.

30 Aug 2018
create content

How to Create Content: Step-by-Step

How do you create content? Everyone has their own system, but the basics are the same.

What is Content?

Everyone talks about content, but what does that mean? Content as a whole is a large, open concept. Content can range from literary writings, videos, images, infographics, etc. It’s up to you to figure out your niche for your target audience.

Finding Your Niche

What kind of content does your audience want? Do you have a goal that you want to meet? These questions are important.

Even though this is the first step to create content, it’s not necessarily set in stone once it’s complete. Your audience and your content are always changing. You will have to change with your audience and learn from how they react to you.

Brainstorm Ideas

You can never brainstorm too much when you’re focusing on how to create content. You may have a lot of ideas to start out with, but the initial excitement can wear off early on. Focus on staying consistent and space out your content.

Along with making a list of ideas for content, building a schedule can help keep your creative juices flowing and on schedule.

Research

Once you have your ideas and schedule laid out, it’s time to shift your focus to research. Research is a vital step when you create content.

First, find your sources. Make sure your source provides reliable and educational information. . Do your own fact checking on the information others have reported.

Next, do your keyword searches. What’s popular with your topics? What phrases are being searching for when looking at your topic? There are sites like MOZ, Soovle, and many more that break it down.

It’s important to know and understand that your content isn’t about what you want to write about as much as it’s about what your audience wants. The direction of the content you create can change over time as you research how well your audience is taking in your message with feedback, involvement, and direction.

Social Media

Whether you like it or not, social media is here to stay and it is part of your content. It’s become an integral part of getting your content to your audience.

Social media isn’t only about pushing your content on people or getting them to subscribe to you, but it’s also about building a relationship. Each platform is an opportunity for transparency and building trust with your audience.

Social media platforms are a great way to find your voice and show it off to your audience.

The thing about content is that there’s always more to make and it’s always changing. Keep yourself open to growing and learning from your audience and trends.