Category: Article

11 Feb 2019

2019 Workplace Trends to Watch

Company culture is a crucial aspect to running a successful business. What goes on in the workplace will eventually show in the work that comes out of the office. You also want potential employees to feel welcome and excited when coming to work for you.

Improved Work and Life Blend

The progressive companies of today have been allowing their employees additional felxibility when it comes to their work schedules. Companies that get it understand that productivity and creativity cannot be tied to a clock. For those who do task-based work, the clock is relatively irrelevant.

The shift toward remote work will continue to increase because there is less and less need for employees to congregate in one communal space. With technology connecting coworkers with the press of a button, workers can increase productivity by eliminating time spent behind their windshields driving to and from work every day.

What this means is that with more workers having the ability to make their own hours, the “work” and the “life” begin to take on more of a blend. This employee engagement strategy is working and companies that are tuned into this important trend will continue to attract and retain the best talent.

Micromanaging to decrease

While no one ever would willingly preferred to be micromanaged, it was more accepted in before. People today refuse to be put in situations where someone is constantly checking up on them and looking over their shoulder. Employees need to have the flexibility to take chances. The more a person is micromanaged, the less thinking they’ll be required to do, resulting in a robotic, less engaged employee.

Micromanaging leads to low morale, lower productivity, and actively disengaged workers. It also leads to workers looking for new opportunities where they are free to think for themselves without someone always lurking nearby.

Prioritize employee happiness

Employee engagement is essential in today’s workplace. Workers have choices and they want to work where they are happy. Companies need to keep their employees happy and engaged if they stand any chance of retaining them. A happy employee is a productive employee/. For every happy employee a company retains, that’s another employee an organization doesn’t have to spend time and money trying to replace.

If your company isn’t already doing these things, it’s time to start thinking about it. The workplace mood can mean everything when someone is considering working for a company.

28 Jan 2019

Inbox Optimization: 3 Tips to Follow

There are three main practices that should be practiced in order to reach inbox optimization for your campaign.

Marketing Calendar

The best day and time to send your emails depends on your target audience. However, you can make some educated guesses using the research others have already done.

Start with the research that others have done, and then test and optimize based off your own data.

Remember that these times are specific to your recipient’s time zones, which may or may not match yours. Depending on the size of your customer base, you may segment your list based on time zones.

Subject Line

Subject lines are crucial. These are the headlines that convince a subscriber your email is worth opening. That means you should do everything within your power to set yourself up for success here.

Research and tinker with different techniques to find the two best options possible, then A/B test among those with a small subset of your subscribers.

Things that don’t do so great are:

  • Spam keywords (urgent, buy now, win, free)
  • All uppercase letters
  • Typos
  • Overuse of emojis

No Spam

This is common sense when it comes to email marketing. The last thing you want is all of your hard work ending up in the spam folder and never actually making it to the intended audience.

Spam can refer to poor judgment within the email itself such as irrelevant content, all-uppercase subject lines, and more, but it mainly it refers to how you collect and engage with your email subscribers.

Buying email lists or signing people up without them expressly opting in first is a big no. If you think you can get away with this, you’re wrong. Purchased lists are associated with extremely high unsubscribe and spam rates. Get too many of those, and you could get banned from your email marketing provider.

24 Jan 2019

The Importance of Imagery in Content

Nothing hits the spot like some good, quality content. But what is “good” content?

While there is no substitution for quality writing, images and visuals play a major role in making good content. Visuals have the biggest impact when grabbing the readers attention. Breaking up writing with fun, helpful visuals often keep the audience on your page opposed to hitting the “X” button in the top right hand corner.

Types of Visuals

  • Images
  • Video
  • Infographics
  • Memes
  • GIFs
  • Screenshots
  • 360-Degree Video
  • Magazines

Visual Importance

It is not uncommon for most people to be reluctant on creating a lot of visuals for their content. It can take up a lot of valuable time and resources to create visuals that are worth sharing with your audience. This is time and resources that will pay off in the long run of things. A study that analyzed more than 30,000 Facebook pages found that 87 percent of user interactions happened on posts that had visuals with them. Similar results came from Twitter. Tweets with visuals get retweeted 150 percent more often than tweets that only contain text.

Visuals not only make content more appealing to looks at, but they significantly increase engagement online. One of the main reason behind this is that our brains tend to process visual information much faster.

Don’t be afraid to put some time and effort into adding visuals to you regular content. Try out different types and find out what works best for your audience.

23 Jan 2019

Happy Handwriting Day!

What does your handwriting say about you?

Some people don’t pay much attention to their own handwriting or anyone’s for that matter. Others spend time perfecting the way that they write. There are even people who make a living off of their handwriting. Caligraphy is nothing new, but with online shops making it so simple, people have the option to sell customize work using their skills that all start with handwriting.

Take the Buzzfeed quiz attached below to find out what your handwriting says about you to others.

Quiz time!

Comment below or on Facebook and let us know what your results say about you!

15 Jan 2019
after the holidays

Marketing after the Holidays

You always hear about everyone getting ready for their holiday campaigns, but what about after the holidays? The shopping rush may be over but there are still opportunities.

Benefits

In the days right after Christmas, everyone is still busy with returns. This is a good time to reach out through email to stay on the customers mind. Rather than sending out sales pitches, send helpful emails with how-to’s and tips.

You can also email your customers special offers on accessories or services for gifts they have already purchased.  It is important to keep your customers in the loop and to let them know that they are more than another number in your holiday statistics. After being bombarded with high-pressure sales emails for nearly two months, many consumers will welcome a change in pace from promotion to useful information.

Key points

Stay focused and limit the email to one call to action. This makes the readers decision easier, but also helps keep the content streamlined toward a specific purpose.

Create exciting subject lines. As the first part of your email that readers see in their overflowing inbox, your subject line needs to really catch their interest and tell them what they can expect from the message.

At the same time, try to avoid being too over the top. That can turn readers away from you, as can an offer that sounds too good to be true. When writing subject lines, keep these tips in mind:

  • Keep it short with no more than 50 words.
  • Avoid using all caps, special symbols, and words like “free,” “reminder,” or “percent off.”
  • Ask a question, and answer it with your preview text.

Marketing campaigns after the holidays are not a waste of time. Step up and reach out to your customers when everyone else is taking a step back.

10 Jan 2019
brand development

Tips on How to Develop a Brand

Developing a brand is crucial to any up and coming business. There are different aspects to brand development that together build a brand image. In order to successfully develop your brand, make sure that you cover each aspect.

Visual Brand

The visual portion of the brand includes everything from fonts used to the types of images that are used. By picking a theme and continuing it, the consumer will be able to associate those specific fonts, colors, and imagery. It is important to stay consistent with these over time.

The only way to make a dent with your visual brand is to make decisions, and apply them consistently over time. Use them next month, six months from now, and two years from now.

Resist the urge to redesign. Stay the course and give your visual brand a chance to sink in and be remembered.

Verbal Brand

The verbal aspect of the brand is not only the type of voice you have when speaking on behalf the brand, but also the way that you speak about the business. This expands to a compelling business name to the brand promise.

For a verbal brand to make an impact, it is important to apply these words in the same order, in the same way, every time you talk about your business. For your particular verbal brand to be remembered, you have to say it the same way consistently over time.

Digital Brand

The digital brand is a combination of the verbal, visual, and just a bit more. Your digital presence is the major factor in determining your digital brand. How active do you want to be on social media? How often will you post and how responsive will you be with your audience?

Build out a social media schedule for each social media platform that will be used. Then decide if you will be responding to comments along with messages.

Each aspect of your brand helps with your brand development. Each is important and can’t be ignored. Take them day by day.

07 Jan 2019

Top New Year’s Resolutions for Your Business

Have you ever set New Year’s resolutions for yourself? The same idea can be applied to your business with 2019 just starting. The following resolutions are some of the top for the new year.

Make Planning a Weekly Task

Making time to plan is crucial in creating and maintaining a healthy business. Planning for your business allows you to easily keep track of what is being done and what works for the company. By checking this information weekly, or even monthly, adjustments can be made to make things run smoother.

So why do it just once a year or once a quarter? Set aside the time to review and adjust. Not only will this help avoid small mistakes that could turn massive, but it can help ease the stress of the workplace.

Create Deadlines

Making a year-long resolution is what is typically associated with a new year, but maybe what is best for the business is deadlines. Instead of having a goal for the end of the year, make small deadlines along the way. Add specific deadlines to your goals to create a sense of urgency to get them done.

Improve Digital Presence

When was the last time that your company’s site was updated? How active are you on social media platforms? If the answer to your site is two years or more, you’re past due. Your mobile-friendly site is crucial in your web presence now. Make sure that you are maintaining and adding to you email marketing list. Digital should be its own component when laying out a marketing plan.

Forgive the Bad Days

There will be bad days. Accept this and let it roll off. Don’t hold yourself or your company to unrealistic standards that will drag you down in the end. Take the bad days and use them to fuel the others and maintain your New Year’s resolutions in 2019.

 

17 Dec 2018

Favorite Holiday Treats

Happy Holidays!

We have been building up for the holidays at Crisp Marketing. Today we brought in our favorite holiday treat. Some of us brought in a treat that our families have enjoyed for years, while others just brought in their favorite sweet treat for the time being. Then some of us that enjoy baking brought in our very own baked treats for everyone to sample. Since food is such an important part of the holiday season, we thought this would be the perfect build up to our office Christmas party.

What would you have brought to the table?

13 Dec 2018

3 Mobile Marketing Trends

Mobile marketing is vital in any marketing plan today. And just like any other aspect of marketing, it is always changing. It’s important to keep up with the trends in order to stay relevant and be successful.

Targeted marketing

Location technology has improved so much in the past year alone. Companies can better target their audiences. And it’s not just targeting a large group of their audience, but the capability of targeting individuals. When targeting an individual, businesses must use a more personal approach.

A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. Businesses are using mobile app marketing techniques to create a more personalized experience for their users.

Going native provides a more personalized and meaningful experience for users. Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors.

Use social media apps

Our society is addicted to social media. Social media has penetrated nearly every society.

And why shouldn’t we be? It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.

This means businesses looking to better connect with their consumers and market their brand to a wider audience  should look at ways to use social media apps for ad campaigns. Facebook for example lets you quickly set up mobile app ads to push to users.

More mobile video

Mobile users engage with video content daily. Nearly 40% of YouTube video views are via mobile. Video is a fun way of sharing information, not to mention easier for users to digest that information. Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Here are some best practices to remember when making videos:

  • Keep videos short
  • Create engaging content
  • Make videos available on various mobile devices
  • Test the video on multiple devices before releasing

Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook. Businesses can capitalize on this by using tactics like YouTube’s true view ad channel.

10 Dec 2018
office gift exchange

Holiday Gift Exchange at Work

There are plenty of holiday gift exchange games that are appropriate for playing at the office. Office gift swaps give the opportunity for coworkers to not only give each other gifts on a budget, but interact with each other on something that isn’t all about work. An office holiday gift exchange allows employees to celebrate the holiday season together!

Office rules

It’s important to have some guidelines when it comes to gift exchanges in office activities.  Either limit the cash value of the gift, or organize Dirty Santa or White Elephant. You could even prohibit gift-giving altogether, but where’s the fun in that?

Before planning any fun festivities, ask a supervisor and co-workers about the office protocols. It’s important to know the rules that are already in place and to see if your co-workers want to participate at all.

Some company cultures avoid the gift-giving season and don’t exchange office holiday gifts at all, so it’s important to know the tone of the company. Many employees simply don’t have the extra cash or don’t want to offend those who don’t celebrate religious holidays. What’s important is to take other’s feelings into account.

Secret Santa

Secret Santa is a traditional office gift swap game with many variations. To play, first invite everyone in the office to participate. Emphasize that participation is not mandatory, but it is more fun if everybody plays. Once you have the list of participants, write each name on a slip of paper and put the slips into a bowl from which each player will draw a name. Each person then chooses a present for the person whose name was drawn. Set a strict spending limit, usually between $5 and $20.

White Elephant

White elephant gift exchanges lean toward silly, and require little to no money and can be played in two ways. One approach involves all participants bringing a gift from home. For the other, everyone brings a funny gag gift, usually valued at $5 or $10. On the day of the gift swap, collect all the wrapped presents and draw numbers to decide playing order. The first player gets to pick and unwrap the gift of their choice. The second player then has the option to steal the first gift or to open a second. This continues until everyone has a gift to take home.

Gift Theme

It can be tough picking a gift for co-workers. Something that can help ease the stress of the gift giving is by setting a theme. This still leaves the decision of how to exchange gifts, but helps give guidelines on what to buy. A few popular gift themes for the office are the following:

  • Coffee
  • Ornament
  • Snacks
  • Desk Decoration
  • Gift Cards

Celebrating the holidays in the office can be a lot of fun, but it’s important to be mindful of how everyone in the office celebrates individually. Remain respectful and have fun with however you choose to do your gift exchange!