You always hear about everyone getting ready for their holiday campaigns, but what about after the holidays? The shopping rush may be over but there are still opportunities.
In the days right after Christmas, everyone is still busy with returns. This is a good time to reach out through email to stay on the customers mind. Rather than sending out sales pitches, send helpful emails with how-to’s and tips.
You can also email your customers special offers on accessories or services for gifts they have already purchased. It is important to keep your customers in the loop and to let them know that they are more than another number in your holiday statistics. After being bombarded with high-pressure sales emails for nearly two months, many consumers will welcome a change in pace from promotion to useful information.
Stay focused and limit the email to one call to action. This makes the readers decision easier, but also helps keep the content streamlined toward a specific purpose.
Create exciting subject lines. As the first part of your email that readers see in their overflowing inbox, your subject line needs to really catch their interest and tell them what they can expect from the message.
At the same time, try to avoid being too over the top. That can turn readers away from you, as can an offer that sounds too good to be true. When writing subject lines, keep these tips in mind:
- Keep it short with no more than 50 words.
- Avoid using all caps, special symbols, and words like “free,” “reminder,” or “percent off.”
- Ask a question, and answer it with your preview text.
Marketing campaigns after the holidays are not a waste of time. Step up and reach out to your customers when everyone else is taking a step back.