Category: Article

15 Nov 2018

Less is More Even with Content

Happy Use Less Stuff Day! Use Less Stuff Day started as part of a campaign working to save the environment, and to save the world. Using less stuff isn’t just something that you can do at home with your clutter. You can incorporate into your marketing plan too. In most situations, less is more.

Less is More Strategy

This strategy is typically centered around the idea that high-quality content is more effective than a lot of average content. The idea behind this is to create original and relatable content that will also show off your brand name.

There are a few major tips to follow in order to make this method work:

  • Make more edits.
  • Publish less frivolous content.
  • Always experiment with your strategy.

By following these tips, you can be sure to leave out the average content that no one really cares about. Make your content stand out with the “less is more” idea. Don’t be afraid to experiment with your content to see what works. Being strategic about what is posted will pay off in the end.

What Works

To sum it all up, it is about the quality rather than quantity when it comes to content marketing. Creating engaging content and pushing it with promotions and ads that are effective can not only help in branding your company.

Just because you have content that is created does not mean that it has to be posted.

12 Nov 2018
engaging content

4 Tips for Creating Engaging Content

Are you creating engaging content? It can become challenging sometimes to keep things interesting when you’re making new content day after day. Here are a few key tips on how to keep your audience engaging in your content.

Be original

Whether you’re approaching a new topic, one you’ve touched on before, or one that everyone else is talking about, it’s crucial that your engaging content has your own personal touch.

Some simple ways of doing this are by spinning a topic to relate to your specific brand or taking a unique angle. Your audience is looking to you for your take, not everyone else’s.

Use visuals

It’s important to add visuals to your content. Visuals can be anything from an infographic, clip art, original photography, or stock images. Keeping with the trend of creating original content, taking you own photos or creating infographics is the best option when it’s an option.

By adding visuals to your content, you’re also breaking up your copy and keeping your audience interested. Large

Change it up

It’s good to have a a schedule that you work by, but it’s also important that things get changed up a bit as well.

Just because your everyday schedule calls for an article doesn’t mean you can’t switch it up and try out something different like an infographic. Changing things up occasionally keep the audience from getting bored.

Catchy titles

It’s important to have a title that pops! The chances of someone clicking on a boring title are significantly lower than something that catches the attention of the audience and makes them want more information.

A few examples of ways to write a catchy title are: ask a question, use numbers, trigger words, SEO, and keep it short. Make sure you’re keeping your audience in mind when writing a title that you want to catch attention.

When writing engaging content, a major factor is taking the target audience in to consideration and what they want to see. What’s relevant is constantly changing and has to be monitored.

08 Nov 2018
Cook Something Bold

Happy Cook Something Bold Day!

Cook Something Bold Day is an event that leaves little to the imagination. In other words, cooking something that breaks you out of  your shell. Don’t stick with your usual, safe recipes today. Try that recipe that you’ve been thinking about, but have been too nervous to take on. Cook Something Bold Day is intended to celebrate the use of herbs such as garlic and hot pepper to promote health and longevity.

The best way to recognize Cook Something Bold Day is by cooking something bold. By using a bit of imagination, you may even find that a surprisingly original dish can be created. When boldness is combined with innovation, the results are bound to be interesting!

Here’s a recipe for the popular dish, Jerk Chicken:

(Serves 6)

1 tbsp allspice berries
1 tbsp black peppercorns
½ tsp cinnamon
½ tsp ground nutmeg
1 tbsp fresh thyme leaves, chopped
4 spring onions, chopped (use the white part and most of the green)
3 scotch bonnet chillies, finely chopped
1 tbsp dark brown sugar
1 tsp salt
2 tbsp dark soy sauce
Juice of 1 lime
6 chicken legs (thigh with drumstick attached), skin-on (or 6 thighs and 6 drumsticks)

1. Pound the allspice and the peppercorns in a pestle and mortar to a powder, then add to a food processor along with the cinnamon, nutmeg, thyme, spring onions and chillies. Whizz to a purée, then stir in the sugar, salt, soy sauce and lime juice.

2. Pour the marinade into a bowl then add the chicken and massage it into the meat, making sure you get it underneath the skin. Cover and leave to marinate for at least 6 hours, or overnight.

3. Light a barbecue and allow it to cool to a medium heat – you should be able to hold your hand over the grill for 4 seconds without getting singed. Add the chicken and sear on both sides, then move to the edges of the barbecue, put the lid on the barbecue and cook for about 25 minutes, turning occasionally, until the chicken is cooked through. Alternatively, pre-heat the oven to 180C and then cook the chicken in a roasting tray covered with foil for about an hour, until cooked through. Heat a griddle pan on a high heat, and then sear the legs on both sides until charred and crisp. Serve with rice and peas, roasted sweet potato or cornbread fritters.

06 Nov 2018
Election Day

Election Day 2018

Have you done your civic duty today?

November 6th is Election Day for everyone in the U.S. If you’re not sure about where to go, you can visit vote.org to find your voting location.

Make sure you know your location and operation hours so you don’t miss out.

Happy Election Day!

05 Nov 2018
Inbox Optimization

Email Optimization: What’s Important?

You’re sending out emails, but are you optimizing all of your options? Email optimization is key when it comes to success email campaigns.

Below are some of the most important factors in email optimization.

Optimize Preview Text

Preview text is a snippet of copy that’s pulled from the body of your email and displayed below the sender name and subject line in a user’s inbox. It’s not uncommon for companies to forget about optimizing this text. As a result, default preview text such as “View this email in web browser” or “Having trouble viewing this email?” appears.

This text can be optimized to make your emails more appealing at first glance. The number of characters displayed will differ depending on the email client your contact uses. Most display between 35–90 characters. Some don’t display preview text at all. Finding the right length can be challenging.

When considering what to include in your preview text, think of it as a second headline or summary of what the recipient can expect once they open the email. Include keywords and an appropriate sense of urgency, but don’t just repeat the subject line. You might even want to include a little humor or an intriguing question to increase the likelihood of engagement.

Adjust Frequency

While there’s no set frequency to follow for optimal results, you don’t want to be on the extreme end of the spectrum when sending emails.

Too many emails makes you predictable, annoying, and easy to ignore or unsubscribe. Even if they don’t unsubscribe, your contacts will likely delete them without thinking twice. Not sending enough emails makes you forgettable, however, and the results from your campaigns will be a shot in the dark and convey that you’re unfamiliar with your audience.

Send emails frequently, but not too frequently to keep their attention. Send no more than a couple emails a week, even fewer, more targeted emails would be better — as opposed to an email every day.

Picking Images

Like any other marketing asset, your emails should be visually compelling. Images play a very crucial role in attracting a viewer’s attention when they open your emails, even if it’s a plain text format. They can also assist your copy in conveying information about your offer.

The key to picking images to include in your email is making them relevant.

Sure, it’s easy to pick out a general stock image, but that won’t explain your email or what you’re offering your audience. It’s much more effective to have an image that matches your email.

Email optimization is a crucial task when it comes to the success of your email campaign and building relationships with your audience. Cater your emails to your audience and what they want to see to avoid falling flat with deletes and unsubscribers.

01 Nov 2018
Authors' Day

Celebrate National Authors’ Day Today!

Do you celebrate Authors’ Day? This is a national holiday that is celebrated every November 1.

History of Authors’ Day

It was 1928, and the Illinois Women’s Club was meeting to enjoy the writings of some of their favorite authors. Nellie Verne Burt McPherson decided to bring up the idea of having a day dedicated to American Authors and brought it up to her club members. She submitted her suggestion to the General Federation of Women’s Club.

Twenty years later, in 1949, the United States Department of Commerce made Authors’ Day an official holiday, and it’s been celebrated every year ever since.

How to celebrate

What can you do to celebrate? There are several paths to take when it comes to celebrating this particular holiday. Which is your favorite?

  • Read an American Classic
  • Read a book you’ve never read before
  • Read a book by an Indie author
  • Re-read your favorite book
  • Write a book review

Any of these options are viable options. If you consider yourself a book worm (like us), maybe try challenging yourself by completing the list. Our advise is to add a few cups of coffee to the list to make it through.

29 Oct 2018

Halloween Marketing History

Halloween retail spending will be $9 billion in 2018 according to the National Retail Federation’s survey. That’s a little less than the 2017 record of $9.1 billion.

The History

Slightly fewer than 175 million are expected to celebrate Halloween this year.

One reason is that Halloween is such an affordable holiday. In comparison, it doesn’t cost as much as Christmas or Thanksgiving but still a lot of fun.

Shoppers are willing to spend money on something if it provides a lot of value. Halloween does that. They will spend a record $86.79 per person.

Trick-or-Treating

Dating as far back as the ancient pagan Celtic festival called Samhain–in which the end of harvest coincided with the opening of a liminal window into the spirit world–October 31st has always been an amalgamated swirl of sweets and the supernatural.

It wasn’t until 1934 that guising became known as trick-of-treating. The popularity of trick-or-treating briefly stalled during World War II due to sugar rationing, but by 1948, it was a common enough phenomenon that Jack Benny was doing jokes about it on his popular radio show, and by 1951, Charles Schultz was drawing the Peanuts gang wandering door-to-door wearing ghost sheets and witches’ hats.

Halloween was a thing people knew about, but before the 1950s, trick-or-treating simply wasn’t a part of most people’s Halloween celebrations. When the diminutive ghouls and ghosts did start showing up on people’s doorsteps, though, only sweets would placate them. Otherwise, you got egged , TP-ed, or worse.

25 Oct 2018
Company Culture

Company Culture: Does it Matter?

What is company culture and how does it impact a workplace? Company culture is the personality of a company. It defines the environment that the employees work in. Company culture can include a variety of elements such as environment, mission, values, ethics, and goals.

What is Company Culture?

Company culture is an integral part of any business. It affects every aspect of a company. From hiring the best to improving and maintaining employee satisfaction, it is the backbone of a happy, stable workplace.

According to research done by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success.

Deloitte’s survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture.

Why Company Culture Matters

There’s a reason why companies who are awarded as a best place to work always see success. They tend to have strong, positive cultures that help employees feel and perform their best at work.

Here are some of the benefits of a healthy company culture:

  • Recruitment – A strong culture is one of the best ways to attract potential employees. A positive culture gives an organization a competitive advantage. People want to work for companies with a good reputation from previous and current employees. A company with a positive culture will attract the type of talent that is willing to make their next workplace a home.
  • Employee loyalty – A positive culture fosters an employee loyalty. Employees are more likely to stay with their current employer when they feel they are treated right and enjoy going to work every day.
  • Job satisfaction – Job satisfaction is higher at companies with a positive corporate culture. Employers who invest in the well-being of their employees will be rewarded with happy, dedicated employees
  • Employee morale – Maintaining a positive company culture is a great way to boost employee morale. Employees will naturally enjoy their work more when they work in a positive workplace.
18 Oct 2018
Tootsie-Roll-Marketing-History

The Marketing History of Tootsie Roll

Have you ever wondered where the famous Tootsie Roll Industries started? Well, it wasn’t making 64 million chewy chocolate candies a day. The inventor, Leo Hirshfield, was selling hand-wrapped candies in a tiny Brooklyn store in 1896.

Soon after the distribution started, the owner decided to grow by merging with another local candy manufacturer, Stern & Staalberg. Some say that the details of the story may have been dishonest because the candy came on the scene a decade later. Some even argue that his name should be spelled “Hirschfeld” not “Hirshfield.”

Tootsie Roll Today

The Tootsie Roll brand is sold around the world including Europe, Asia, and South, and Central America.

“As all of you know, figuring out how to market to a global audience is critical to the success of any large corporation in today’s global marketplace,” said Ellen Gordon, president and chief operating officer.

Tootsie Roll advertising throughout the years has put in the work to stay relevant and stay a common name in the household. That is including the classic Mr. Owl commercial that raised a very important question.

Advertising

Almost two generations later, Mr. Owl continues to impact consumers by answering the age-old question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”

500 consumers were asked to score Tootsie Roll’s 40-year-old ad across the modern-day metrics of Persuasion and Watchability. What today’s consumers had to say validates their decision to run different versions of the ad for decades.

When compared to the high-production candy commercials of today, the Mr. Owl ad is unmatched. Candy ads of today use green screens and CGI production, rather than the hand-drawn and creative idea of the Tootsie Roll ad. The Mr. Owl commercials have the ability to stand the test of time.

Tootsie Roll Industries is proof that it’s important to change with the times, yes stay relevant, and stick to what works to create something that can withstand generations.