15 Nov 2018

Less is More Even with Content

Happy Use Less Stuff Day! Use Less Stuff Day started as part of a campaign working to save the environment, and to save the world. Using less stuff isn’t just something that you can do at home with your clutter. You can incorporate into your marketing plan too. In most situations, less is more.

Less is More Strategy

This strategy is typically centered around the idea that high-quality content is more effective than a lot of average content. The idea behind this is to create original and relatable content that will also show off your brand name.

There are a few major tips to follow in order to make this method work:

  • Make more edits.
  • Publish less frivolous content.
  • Always experiment with your strategy.

By following these tips, you can be sure to leave out the average content that no one really cares about. Make your content stand out with the “less is more” idea. Don’t be afraid to experiment with your content to see what works. Being strategic about what is posted will pay off in the end.

What Works

To sum it all up, it is about the quality rather than quantity when it comes to content marketing. Creating engaging content and pushing it with promotions and ads that are effective can not only help in branding your company.

Just because you have content that is created does not mean that it has to be posted.

13 Nov 2018

Sadie Hawkins Day & Employee Editorial

Our Employee Editorial this month is written by Carisa Wenstrom. Carisa is our Multimedia Specialist Lead and Director of People & Culture and has been working at Crisp Marketing for over 3 years. In the spirit of Sadie Hawkins day, Carisa shares her personal female empowerment experience.

 

Today is Sadie Hawkins Day. The history of this day goes back to 1937 when cartoonist Al Capp published a Li’l Abner comic strip in which the unmarried women of Dogpatch had their choice of bachelors to “marry up.” Behind this façade of archaic humor lies a message of female empowerment, and a message for women to chase after what they want instead of waiting for it to be handed to them.

While the usual tradition for this day is the ever-popular Sadie Hawkins Dance held by high schools and colleges across the country, this day can also hold a special meaning for any woman who has faced challenges of overcoming sexism and assumptions based on the sole fact of being female. I’m one of those women. And in the spirit of this awesome day, I’d like to share my story.

Years and years ago (in a far away land), I started a new job at a factory. I was hired in through a “hiring pool”, which is when a company needs to fill many positions of similar caliber at once and brings on a group of people at the same time rather than one-by-one. I passed the assessments with flying colors and was offered a position on an assembly line, alongside a few other men who had similar work experience as myself.

A few weeks later, product demand went up for our line, and we needed to expand production. They needed more MIG welders, and offered the new positions to all the new assembly line people. Well, everyone but myself. I was confused since all of us had similar job experience (or lack thereof), so I wasn’t sure why I wasn’t included in this change. None of us had previous welding experience, yet I was the only one not included. I asked my Lead if I could be moved up to the weld line as well, to which he responded with a laugh before saying, “No. Girls don’t weld.” That’s when it dawned on me. The guys had been moved to the weld line. The one woman in the group (me) was left on assembly. I was livid. This was my first face-to-face encounter with blatant sexism, and I wouldn’t tolerate it.

I went to the higher-ups and told them what happened, and that I wanted to be moved to the weld line. I knew this would cause turbulence between my Lead and I, but I was willing to sacrifice that in exchange for equal treatment. Just like everyone else on that line, I was there to work and earn a paycheck, not make friends. A few days later, my Lead approached me and told me, “Fine, I’ll move you to the weld line. But you have one day to learn how to weld, or I move you back to assembly.” Now, the other guys were assured they’d have weeks of training. I was given one day. So I said, “Ok, deal.” I moved up to the weld line, and I learned how to MIG weld in one day. My trainer, who at the time had 17 years of welding experience, told me he’d never seen anyone pick up the skill that fast and was impressed. I used that to fuel my motivation, and worked as hard as I could to be a damn good welder.

I faced other challenges after that of course. I made over $1.50 less per hour than my male counterparts. If they skipped bathroom breaks, I had to skip them as well. I had nasty things said to my face, and behind my back. I ended up filing two separate sexual harassment complaints. It was the kind of things you read about and think, “Geez, how can people be so barbaric?” Then you experience it for yourself and realize it’s actually worse than you imagined it. But at the time, going through that, I told myself that it comes with the territory. I pushed hard to get to where I was, and I wasn’t going to give that up for anything.

In the end, not only did I become a damn good welder, but I became one of the best welders on our line (second only to my experienced trainer). I was fast, accurate, and I could patch any hole my weld partners blew through the thin metal frames we worked on. I was proud of myself. It’s one of the few times in my life where I could stop and say, “Yup. THAT’S how it’s done.” Even through the trials and tribulations, I had come out of the dark tunnel stronger and more confident in who I was, and what I was capable of. One of the best feelings in the world is when you completely shock the hell out of yourself. To this day, if I’m struggling with something or feeling like I don’t have the strength to move forward, I do my best to remember that feeling. It’s the reminder I need to tell myself that I’ve totally got this.

While others might see this day as another silly holiday, I see it from a different perspective. It’s a message to other women out there, fighting their own “weld line” battles. Don’t just stand there, waiting for something that may never arrive. Take that first step. Rock the boat. Create some waves. And go after what you want. Because you’ve totally got this. Happy Sadie Hawkins Day!

 

12 Nov 2018
engaging content

4 Tips for Creating Engaging Content

Are you creating engaging content? It can become challenging sometimes to keep things interesting when you’re making new content day after day. Here are a few key tips on how to keep your audience engaging in your content.

Be original

Whether you’re approaching a new topic, one you’ve touched on before, or one that everyone else is talking about, it’s crucial that your engaging content has your own personal touch.

Some simple ways of doing this are by spinning a topic to relate to your specific brand or taking a unique angle. Your audience is looking to you for your take, not everyone else’s.

Use visuals

It’s important to add visuals to your content. Visuals can be anything from an infographic, clip art, original photography, or stock images. Keeping with the trend of creating original content, taking you own photos or creating infographics is the best option when it’s an option.

By adding visuals to your content, you’re also breaking up your copy and keeping your audience interested. Large

Change it up

It’s good to have a a schedule that you work by, but it’s also important that things get changed up a bit as well.

Just because your everyday schedule calls for an article doesn’t mean you can’t switch it up and try out something different like an infographic. Changing things up occasionally keep the audience from getting bored.

Catchy titles

It’s important to have a title that pops! The chances of someone clicking on a boring title are significantly lower than something that catches the attention of the audience and makes them want more information.

A few examples of ways to write a catchy title are: ask a question, use numbers, trigger words, SEO, and keep it short. Make sure you’re keeping your audience in mind when writing a title that you want to catch attention.

When writing engaging content, a major factor is taking the target audience in to consideration and what they want to see. What’s relevant is constantly changing and has to be monitored.

09 Nov 2018
How to Cocktail

How To: Apple Cider Irish Mule

During our happy hour last week, we tried a new, fall drink. Here’s our how to video. Try it and let us know what you think!

08 Nov 2018
Cook Something Bold

Happy Cook Something Bold Day!

Cook Something Bold Day is an event that leaves little to the imagination. In other words, cooking something that breaks you out of  your shell. Don’t stick with your usual, safe recipes today. Try that recipe that you’ve been thinking about, but have been too nervous to take on. Cook Something Bold Day is intended to celebrate the use of herbs such as garlic and hot pepper to promote health and longevity.

The best way to recognize Cook Something Bold Day is by cooking something bold. By using a bit of imagination, you may even find that a surprisingly original dish can be created. When boldness is combined with innovation, the results are bound to be interesting!

Here’s a recipe for the popular dish, Jerk Chicken:

(Serves 6)

1 tbsp allspice berries
1 tbsp black peppercorns
½ tsp cinnamon
½ tsp ground nutmeg
1 tbsp fresh thyme leaves, chopped
4 spring onions, chopped (use the white part and most of the green)
3 scotch bonnet chillies, finely chopped
1 tbsp dark brown sugar
1 tsp salt
2 tbsp dark soy sauce
Juice of 1 lime
6 chicken legs (thigh with drumstick attached), skin-on (or 6 thighs and 6 drumsticks)

1. Pound the allspice and the peppercorns in a pestle and mortar to a powder, then add to a food processor along with the cinnamon, nutmeg, thyme, spring onions and chillies. Whizz to a purée, then stir in the sugar, salt, soy sauce and lime juice.

2. Pour the marinade into a bowl then add the chicken and massage it into the meat, making sure you get it underneath the skin. Cover and leave to marinate for at least 6 hours, or overnight.

3. Light a barbecue and allow it to cool to a medium heat – you should be able to hold your hand over the grill for 4 seconds without getting singed. Add the chicken and sear on both sides, then move to the edges of the barbecue, put the lid on the barbecue and cook for about 25 minutes, turning occasionally, until the chicken is cooked through. Alternatively, pre-heat the oven to 180C and then cook the chicken in a roasting tray covered with foil for about an hour, until cooked through. Heat a griddle pan on a high heat, and then sear the legs on both sides until charred and crisp. Serve with rice and peas, roasted sweet potato or cornbread fritters.

07 Nov 2018
Job Listing

We’re Hiring: Digital Marketing Analyst

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Analyst to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals

06 Nov 2018
Election Day

Election Day 2018

Have you done your civic duty today?

November 6th is Election Day for everyone in the U.S. If you’re not sure about where to go, you can visit vote.org to find your voting location.

Make sure you know your location and operation hours so you don’t miss out.

Happy Election Day!

05 Nov 2018
Inbox Optimization

Email Optimization: What’s Important?

You’re sending out emails, but are you optimizing all of your options? Email optimization is key when it comes to success email campaigns.

Below are some of the most important factors in email optimization.

Optimize Preview Text

Preview text is a snippet of copy that’s pulled from the body of your email and displayed below the sender name and subject line in a user’s inbox. It’s not uncommon for companies to forget about optimizing this text. As a result, default preview text such as “View this email in web browser” or “Having trouble viewing this email?” appears.

This text can be optimized to make your emails more appealing at first glance. The number of characters displayed will differ depending on the email client your contact uses. Most display between 35–90 characters. Some don’t display preview text at all. Finding the right length can be challenging.

When considering what to include in your preview text, think of it as a second headline or summary of what the recipient can expect once they open the email. Include keywords and an appropriate sense of urgency, but don’t just repeat the subject line. You might even want to include a little humor or an intriguing question to increase the likelihood of engagement.

Adjust Frequency

While there’s no set frequency to follow for optimal results, you don’t want to be on the extreme end of the spectrum when sending emails.

Too many emails makes you predictable, annoying, and easy to ignore or unsubscribe. Even if they don’t unsubscribe, your contacts will likely delete them without thinking twice. Not sending enough emails makes you forgettable, however, and the results from your campaigns will be a shot in the dark and convey that you’re unfamiliar with your audience.

Send emails frequently, but not too frequently to keep their attention. Send no more than a couple emails a week, even fewer, more targeted emails would be better — as opposed to an email every day.

Picking Images

Like any other marketing asset, your emails should be visually compelling. Images play a very crucial role in attracting a viewer’s attention when they open your emails, even if it’s a plain text format. They can also assist your copy in conveying information about your offer.

The key to picking images to include in your email is making them relevant.

Sure, it’s easy to pick out a general stock image, but that won’t explain your email or what you’re offering your audience. It’s much more effective to have an image that matches your email.

Email optimization is a crucial task when it comes to the success of your email campaign and building relationships with your audience. Cater your emails to your audience and what they want to see to avoid falling flat with deletes and unsubscribers.

02 Nov 2018
8 Days of Halloween

8 Days of Halloween

We celebrated 8 Days of Halloween in the office. What do you think?

Here’s our schedule:

Halloween-Invite

01 Nov 2018
Authors' Day

Celebrate National Authors’ Day Today!

Do you celebrate Authors’ Day? This is a national holiday that is celebrated every November 1.

History of Authors’ Day

It was 1928, and the Illinois Women’s Club was meeting to enjoy the writings of some of their favorite authors. Nellie Verne Burt McPherson decided to bring up the idea of having a day dedicated to American Authors and brought it up to her club members. She submitted her suggestion to the General Federation of Women’s Club.

Twenty years later, in 1949, the United States Department of Commerce made Authors’ Day an official holiday, and it’s been celebrated every year ever since.

How to celebrate

What can you do to celebrate? There are several paths to take when it comes to celebrating this particular holiday. Which is your favorite?

  • Read an American Classic
  • Read a book you’ve never read before
  • Read a book by an Indie author
  • Re-read your favorite book
  • Write a book review

Any of these options are viable options. If you consider yourself a book worm (like us), maybe try challenging yourself by completing the list. Our advise is to add a few cups of coffee to the list to make it through.