18 Jan 2019
Employee Spotlight Blog Image

Employee Spotlight: Allison Droke Erickson

Once a month, we like to give our readers the chance to get to know one of our team members by shining the spotlight on them. Here’s our spotlight for this month who is also one of our newest team members, Allison Droke Erickson. Help us welcome her to the Crisp team!

What is your name and title at Crisp Marketing?
Allison Droke Erickson, CRM Digital Marketing Manager.

How long have you been working for Crisp Marketing?
Almost a month!

How long have you worked in this field and what’s your favorite part?
You could say I’ve been working in marketing since I was a scrappy teenager making silly posters for really horrible local concerts and adhering them to any surface I could find across town. I’ve always been drawn to marketing because I enjoy the mental juxtaposition of combining creativity with strategy.

What’s your favorite thing about Crisp Marketing so far?
The energy. Everyone is high spirited and enthusiastic. And also obviously the ability to wear jeans every day.

What’s a fun fact about you that no one in the office knows?
I have found myself in a many number of bizarre situations. One of which was dancing in a Broadway production. Jeff Goldblum was also there.

What are three words that you would use to describe yourself?
Short, snarky, eccentric

What is your favorite movie and book?
My favorite movie is The Graduate followed closely by Sunset Boulevard and Paper Moon respectively. My favorite book tends to change with my mood. Usually though, it is An American Tragedy by Theodore Dreiser. But my favorite authors are J.D. Salinger and Françoise Sagan.

Do you have a hero? If so, who and why?
I suppose I don’t really just have one hero, more like bits and pieces from cultural figures I have been inspired by over the years- Buster Keaton, Gertrude Stein, Malcolm McLaren, Andy Warhol, Joe Meek, Dorothy Parker, Lester Bangs… the list goes on.

What do you do for fun when you’re not working?
I am a collector and pop culture junkie. I love perusing through antique malls and thrift stores. It’s like visiting a museum where you can take home the exhibit pieces. I collect old books too and am always on the hunt for the oldest editions or wildest cover art. Recently I found a huge batch of absolutely beautifully illustrated mid century children’s books, which has inspired me to get back into drawing for fun. Music is also a significant source of joy for me. I don’t really have the patience to become a proper musician though, so now I just sit back and listen.

What is your favorite quote?
“I’ll try anything once, twice if I like it, three times to make sure” – Mae West

15 Jan 2019
after the holidays

Marketing after the Holidays

You always hear about everyone getting ready for their holiday campaigns, but what about after the holidays? The shopping rush may be over but there are still opportunities.

Benefits

In the days right after Christmas, everyone is still busy with returns. This is a good time to reach out through email to stay on the customers mind. Rather than sending out sales pitches, send helpful emails with how-to’s and tips.

You can also email your customers special offers on accessories or services for gifts they have already purchased.  It is important to keep your customers in the loop and to let them know that they are more than another number in your holiday statistics. After being bombarded with high-pressure sales emails for nearly two months, many consumers will welcome a change in pace from promotion to useful information.

Key points

Stay focused and limit the email to one call to action. This makes the readers decision easier, but also helps keep the content streamlined toward a specific purpose.

Create exciting subject lines. As the first part of your email that readers see in their overflowing inbox, your subject line needs to really catch their interest and tell them what they can expect from the message.

At the same time, try to avoid being too over the top. That can turn readers away from you, as can an offer that sounds too good to be true. When writing subject lines, keep these tips in mind:

  • Keep it short with no more than 50 words.
  • Avoid using all caps, special symbols, and words like “free,” “reminder,” or “percent off.”
  • Ask a question, and answer it with your preview text.

Marketing campaigns after the holidays are not a waste of time. Step up and reach out to your customers when everyone else is taking a step back.

14 Jan 2019

Happy Clean Off Your Desk Day!

Today is National Clean Off Your Desk Day! To help celebrate this day, we’ve put together a short list of tricks that will help you keep your workspace clean and tidy.

  1. Limited Real Estate: most workspace desks are small and limited on surface space. Whatever you decide to keep out on your desk, ask yourself if it’s truly worth the prime real estate it’s taking up. If the answer is no – designate a drawer in your file cabinet to keep the items in instead.
  2. Weed Out Your Office Supplies: Only keep what you use most immediately on hand. Anything else that you don’t use on a daily or even weekly basis can be stored away for a later use.
  3. Put Your Monitors Up: Keeping your monitors on a small desk shelf or riser will not only help keep your neck and upper back from straining, but this will also give you some much-needed storage space.
  4. Ditch The Paper: We’re living in a digital age, which means we don’t really need to print out that email for our team meeting. Try to keep as many documents as possible in digital form. This will not only free up some space on your desk, but you’ll also be helping the planet out – bonus!
  5. Create A Routine: Start setting aside a few minutes at the start/end of your workday that’s devoted to clearing some of the clutter that’s accumulated. Maintaining a tidy desk is ultimating easier than trying to clean everything all at once.

 

We hope these few tricks were able to help you out! What are some things you do to help keep your workspace clean and organized? We’d love to hear your thoughts in the comments below!

11 Jan 2019
Job Listing

We’re Hiring: Digital Marketing Analyst

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Analyst to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals

10 Jan 2019
brand development

Tips on How to Develop a Brand

Developing a brand is crucial to any up and coming business. There are different aspects to brand development that together build a brand image. In order to successfully develop your brand, make sure that you cover each aspect.

Visual Brand

The visual portion of the brand includes everything from fonts used to the types of images that are used. By picking a theme and continuing it, the consumer will be able to associate those specific fonts, colors, and imagery. It is important to stay consistent with these over time.

The only way to make a dent with your visual brand is to make decisions, and apply them consistently over time. Use them next month, six months from now, and two years from now.

Resist the urge to redesign. Stay the course and give your visual brand a chance to sink in and be remembered.

Verbal Brand

The verbal aspect of the brand is not only the type of voice you have when speaking on behalf the brand, but also the way that you speak about the business. This expands to a compelling business name to the brand promise.

For a verbal brand to make an impact, it is important to apply these words in the same order, in the same way, every time you talk about your business. For your particular verbal brand to be remembered, you have to say it the same way consistently over time.

Digital Brand

The digital brand is a combination of the verbal, visual, and just a bit more. Your digital presence is the major factor in determining your digital brand. How active do you want to be on social media? How often will you post and how responsive will you be with your audience?

Build out a social media schedule for each social media platform that will be used. Then decide if you will be responding to comments along with messages.

Each aspect of your brand helps with your brand development. Each is important and can’t be ignored. Take them day by day.

09 Jan 2019
Happy Word Nerd Day!

Happy Nerd Word Day!

Do you consider yourself a word nerd? A word nerd is similar to a logophile, or someone that loves words.

Word nerds love to read, have a dictionary, and even use a thesaurus. They probably enjoy etymology, which is the study of words and how their meanings have changed throughout history. Word Nerds are likely to play and enjoy word games. They often have a word of the day or word of the year. Word nerds are always correcting grammar or punctuation, whether it is a natural inclination of theirs, people come to them for writing help, or it is part of their job. Editors may be seen as professional word nerds. Anyone who works in a job involving communications, marketing, web production and the like work in word nerd fields as well.

National Word Nerd Day is observed annually on January 9th.

 

 

08 Jan 2019

Crisp Experiences: New Year’s Resolutions for 2019

We asked our office to share their New Year’s resolutions with us for 2019 and here is what they had to say…

 

“In 2019, I’d like to continue to improve at all my hobbies (guitar, photography, art, etc.) I’d also like to continue to gain even more muscle and weight from working out. Finally, I will be taking a web development course in a couple of weeks so I’d like to be good enough to make a decent website by the end of the year.”

-Hayley Tillery, Lead UI Designer

 

“I used to do New Year’s Resolutions, but I stopped a few years back. I’ve really been putting a lot more focus on making my resolutions a daily habit and not just at the beginning of the new year. I’ve learned and changed a lot, but It made a difference to make it daily versus a one-time resolution.”

-Jason Harmon, Senior Coordinator/Content Director

 

“My words for 2019 are Faith, Strength, and Bold.”

-Joan Biddle, Content Developer

 

“My resolution is to expand my skill set so I can design better user experiences that are both influential and meaningful.”

-Jake Call, Lead UX Designer

 

“I don’t have a New Year’s resolution because I’m terrible with follow-through and I don’t like to set myself up for disappointment. I do have a word for the year, however, My word for 2019 is ‘growth.'”

-Kayla Pearce, Content Developer

 

“1. Return texts faster, 2. Read More and 3. become a more well-rounded person.”

-Lawrence Shaw, Junior Multimedia Specialist

 

“I don’t make myself a list of resolutions, but I do make general goals for each year. My main goal for 2019 is to pay off all debt. A bonus would be to get in shape & lose some weight… but one thing at a time.”

-Hannah Verret, Content Developer

 

“New Year Resolution: My NY Resolution is to make it to the gym at least 3 times weekly and no bread until March 1st. (Personal diet experiment)”

-Devan Dillard, Digital Marketing Strategist

 

“Thanks to an awesome suggestion from a coworker, I’ve decided to focus on a word for 2019 instead of doing the whole resolution thing. My word is “Future”. For me, this means I’m going to work on letting go of the past, and focus instead on building a solid and successful future. Paying off old debts, putting money away in savings, and working on my photography business are my smaller goals. Setting my sights on the horizon will hopefully keep me on track to a more positive year. Hopefully, haha.”

-Carisa Wenstrom, Lead Multimedia Specialist

 

“I don’t have any resolutions. Usually, if I want to do something, I just do them right away instead of waiting for the new year.”

-David Calhoun, Email Marketing Manager

 

“In 2019, I want to make more time for hobbies. While trying to juggle all the balls 2018 threw at me, I completely neglected carving time out to do the things I actually like to do.”

-Allison Droke Erickson, CRM Manager

 

“About my resolution… I can’t tell much, because this year I feel like the new year stands before me like a new chapter in my book of life, waiting to be written, and somewhere in the middle of it is going to be a trip across the ocean.”

-Aleksandra Kirievskaya, Junior Web Developer

07 Jan 2019

Top New Year’s Resolutions for Your Business

Have you ever set New Year’s resolutions for yourself? The same idea can be applied to your business with 2019 just starting. The following resolutions are some of the top for the new year.

Make Planning a Weekly Task

Making time to plan is crucial in creating and maintaining a healthy business. Planning for your business allows you to easily keep track of what is being done and what works for the company. By checking this information weekly, or even monthly, adjustments can be made to make things run smoother.

So why do it just once a year or once a quarter? Set aside the time to review and adjust. Not only will this help avoid small mistakes that could turn massive, but it can help ease the stress of the workplace.

Create Deadlines

Making a year-long resolution is what is typically associated with a new year, but maybe what is best for the business is deadlines. Instead of having a goal for the end of the year, make small deadlines along the way. Add specific deadlines to your goals to create a sense of urgency to get them done.

Improve Digital Presence

When was the last time that your company’s site was updated? How active are you on social media platforms? If the answer to your site is two years or more, you’re past due. Your mobile-friendly site is crucial in your web presence now. Make sure that you are maintaining and adding to you email marketing list. Digital should be its own component when laying out a marketing plan.

Forgive the Bad Days

There will be bad days. Accept this and let it roll off. Don’t hold yourself or your company to unrealistic standards that will drag you down in the end. Take the bad days and use them to fuel the others and maintain your New Year’s resolutions in 2019.

 

03 Jan 2019

January 2nd was Science Fiction day! To celebrate this fun holiday, we’ve put together a short quiz so you can find out which famous Sci-Fi character you are. Post your results in the comments!

 

What is most important to you?

What color appeals to you most?

How would your friends describe you?

Pick your spirit animal

Space or a Planet?

Do you prefer to work alone, or as part of a team?