Author: Carisa Wenstrom

13 Nov 2018

Sadie Hawkins Day & Employee Editorial

Our Employee Editorial this month is written by Carisa Wenstrom. Carisa is our Multimedia Specialist Lead and Director of People & Culture and has been working at Crisp Marketing for over 3 years. In the spirit of Sadie Hawkins day, Carisa shares her personal female empowerment experience.

 

Today is Sadie Hawkins Day. The history of this day goes back to 1937 when cartoonist Al Capp published a Li’l Abner comic strip in which the unmarried women of Dogpatch had their choice of bachelors to “marry up.” Behind this façade of archaic humor lies a message of female empowerment, and a message for women to chase after what they want instead of waiting for it to be handed to them.

While the usual tradition for this day is the ever-popular Sadie Hawkins Dance held by high schools and colleges across the country, this day can also hold a special meaning for any woman who has faced challenges of overcoming sexism and assumptions based on the sole fact of being female. I’m one of those women. And in the spirit of this awesome day, I’d like to share my story.

Years and years ago (in a far away land), I started a new job at a factory. I was hired in through a “hiring pool”, which is when a company needs to fill many positions of similar caliber at once and brings on a group of people at the same time rather than one-by-one. I passed the assessments with flying colors and was offered a position on an assembly line, alongside a few other men who had similar work experience as myself.

A few weeks later, product demand went up for our line, and we needed to expand production. They needed more MIG welders, and offered the new positions to all the new assembly line people. Well, everyone but myself. I was confused since all of us had similar job experience (or lack thereof), so I wasn’t sure why I wasn’t included in this change. None of us had previous welding experience, yet I was the only one not included. I asked my Lead if I could be moved up to the weld line as well, to which he responded with a laugh before saying, “No. Girls don’t weld.” That’s when it dawned on me. The guys had been moved to the weld line. The one woman in the group (me) was left on assembly. I was livid. This was my first face-to-face encounter with blatant sexism, and I wouldn’t tolerate it.

I went to the higher-ups and told them what happened, and that I wanted to be moved to the weld line. I knew this would cause turbulence between my Lead and I, but I was willing to sacrifice that in exchange for equal treatment. Just like everyone else on that line, I was there to work and earn a paycheck, not make friends. A few days later, my Lead approached me and told me, “Fine, I’ll move you to the weld line. But you have one day to learn how to weld, or I move you back to assembly.” Now, the other guys were assured they’d have weeks of training. I was given one day. So I said, “Ok, deal.” I moved up to the weld line, and I learned how to MIG weld in one day. My trainer, who at the time had 17 years of welding experience, told me he’d never seen anyone pick up the skill that fast and was impressed. I used that to fuel my motivation, and worked as hard as I could to be a damn good welder.

I faced other challenges after that of course. I made over $1.50 less per hour than my male counterparts. If they skipped bathroom breaks, I had to skip them as well. I had nasty things said to my face, and behind my back. I ended up filing two separate sexual harassment complaints. It was the kind of things you read about and think, “Geez, how can people be so barbaric?” Then you experience it for yourself and realize it’s actually worse than you imagined it. But at the time, going through that, I told myself that it comes with the territory. I pushed hard to get to where I was, and I wasn’t going to give that up for anything.

In the end, not only did I become a damn good welder, but I became one of the best welders on our line (second only to my experienced trainer). I was fast, accurate, and I could patch any hole my weld partners blew through the thin metal frames we worked on. I was proud of myself. It’s one of the few times in my life where I could stop and say, “Yup. THAT’S how it’s done.” Even through the trials and tribulations, I had come out of the dark tunnel stronger and more confident in who I was, and what I was capable of. One of the best feelings in the world is when you completely shock the hell out of yourself. To this day, if I’m struggling with something or feeling like I don’t have the strength to move forward, I do my best to remember that feeling. It’s the reminder I need to tell myself that I’ve totally got this.

While others might see this day as another silly holiday, I see it from a different perspective. It’s a message to other women out there, fighting their own “weld line” battles. Don’t just stand there, waiting for something that may never arrive. Take that first step. Rock the boat. Create some waves. And go after what you want. Because you’ve totally got this. Happy Sadie Hawkins Day!

 

09 Oct 2018
Job Listing

We’re Hiring: Digital Marketing Analyst

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Analyst to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals

31 Aug 2018

Happy Trail Mix Day!

Today is National Trail Mix Day! Did you know that Native Americans were among the first to eat trail mix, and originally included buffalo meat in the recipe? While our recipe does not include buffalo meat, it’s still a delicious treat that’s fun to make! So slip on your hiking boots, strike up the campfire and enjoy a salty-sweet treat for Trail Mix Day!

 

Crispy Treat Trail Mix

  • 3 tablespoons butter, melted
  • 3 tablespoons brown sugar
  • ½ teaspoon pure vanilla extract
  • 2 cups Teddy Grams
  • 2 cups pretzel sticks
  • 1 cup whole almonds
  • 1 cup miniature marshmallows
  • 1 cup chocolate or peanutbutter chips

 

PREPARATION

  1. Preheat oven to 250 degrees Fahrenheit.
  2. Spread graham crackers, pretzel sticks and almonds in a single layer on an ungreased cookie sheet.
  3. Place butter in a small microwave safe bowl and microwave in thirty second intervals until fully melted.
  4. Whisk in the brown sugar and vanilla extract.
  5. Drizzle the mixture over your dry ingredients. Stir gently to coat evenly.
  6. Bake for one hour, stirring mixture every fifteen minutes.
  7. Remove from oven and allow to cool completely before adding the mini marshmallows and chocolate or peanutbutter chips.
  8. Store in an airtight container for up to two weeks.
28 Aug 2018

July Company Outing

The end of July is upon us, and the Crisp Team enjoyed another fantastic company outing! This time we all met up at the Rec Room here in Memphis where we played some arcade games, challenged each other in some video games, and enjoyed some pepperoni pizza and drinks! The summer days are still hot in Memphis, but this was one cool night out with Crisp Marketing!

14 Aug 2018

Friday Afternoon Saturday Night Fever

Another Birthday/Happy Hour combo? Heck yeah! This past week we celebrated another year of being awesome for one of our newest team members – Billy! We figured we’ve had more than enough cake lately, so why not shake things up and do a Birthday pie instead? Salted caramel chocolate pecan – pass me a piece please!

For our Happy Hour, we danced our way back to the 1970’s with a Seven & Seven – the same drink that John Travolta’s character ‘Tony’ drinks at the disco! Now, everybody do the hustle and join us in wishing Billy a Happy Birthday!

09 Aug 2018

Happy Hour & Happy Birthday!

Last Friday was our weekly Happy Hour, and we also had the pleasure of celebrating TWO employee birthdays as well! Our in-house Graphic Designer Hayley and our Email Marketing Manager David – Happy Birthday from Crisp Marketing!

Friday was also International Beer Day (such a busy day!), so we themed our Happy Hour accordingly and had homemade beergaritas! Birthday cake and beergaritas – the perfect end to a fantastic work week!

 

07 Aug 2018

Announcing: The Weight Loss Challenge Winner!

Hello everyone!

Recently, we held a 4 week weight-loss challenge with our Memphis and Ft. Lauderdale office. Participants contributed $5 a week and worked as hard as they could to reach their personal fitness goals. At the end of the 4 weeks, the person who lost the most weight/got closest to their goal would take home the jackpot. Crisp Marketing was kind enough to match dollar-for-dollar what was contributed! Now that the 4 weeks have passed, it’s time to announce our Weight Loss Challenge Winner…

 

Ryan Labott from our Ft. Lauderdale, FL office! From all of us at Crisp Marketing: Congratulations and job well done!

17 Jul 2018

4th Of July Office Party

Another incredible 4th of July has come and gone, and Crisp Marketing celebrated in style (as usual)! We kicked off our office party with a catered Burger Bar from Red Robin. Then we played Pin The Star On The Flag, did a tie dye craft, and ended the celebration with some sparklers and fireworks! That’s one more awesome celebration for the books. We hope everyone had a fantastic 4th of July!

 

02 Jul 2018

June Outing

Last week the Crisp Crew took our June Outing at The Liquor Store here in Memphis! This quirky and charming little restaurant is nestled in with small art galleries and shops in the creative area of Memphis known as Broad Ave. We wined and dined the night away, and then a few of us took a walk down Broad to snap some photos and enjoy the sunset! We’re already looking forward to the next outing!