Tips on How to Develop a Brand
Developing a brand is crucial to any up and coming business. There are different aspects to brand development that together build a brand image. In order to successfully develop your brand, make sure that you cover each aspect.
The visual portion of the brand includes everything from fonts used to the types of images that are used. By picking a theme and continuing it, the consumer will be able to associate those specific fonts, colors, and imagery. It is important to stay consistent with these over time.
The only way to make a dent with your visual brand is to make decisions, and apply them consistently over time. Use them next month, six months from now, and two years from now.
Resist the urge to redesign. Stay the course and give your visual brand a chance to sink in and be remembered.
The verbal aspect of the brand is not only the type of voice you have when speaking on behalf the brand, but also the way that you speak about the business. This expands to a compelling business name to the brand promise.
For a verbal brand to make an impact, it is important to apply these words in the same order, in the same way, every time you talk about your business. For your particular verbal brand to be remembered, you have to say it the same way consistently over time.
The digital brand is a combination of the verbal, visual, and just a bit more. Your digital presence is the major factor in determining your digital brand. How active do you want to be on social media? How often will you post and how responsive will you be with your audience?
Build out a social media schedule for each social media platform that will be used. Then decide if you will be responding to comments along with messages.
Each aspect of your brand helps with your brand development. Each is important and can’t be ignored. Take them day by day.