Month: January 2019

31 Jan 2019

Happy Birth-iversary Kayla!

Happy birthday and work anniversary!

 

Join us in wishing Kayla a very happy birthday and one year work anniversary.

Kayla is a valuable member of the Crisp Marketing content team. She has given us her all for an entire year and we’re looking forward to the future with Kayla on our team.

Kayla has brought a lot of fun and hard work to our company and we look forward to helping her grow.

30 Jan 2019
Job Listing

We’re Hiring: Digital Marketing Analyst

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Analyst to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals

29 Jan 2019

Happy Puzzle Day 2019!

Happy Puzzle Day!

 

It’s National Puzzle Day! How did you decide to celebrate it this year?

For the second year in a row, we did a puzzle exchange in the office. Several of us brought in puzzles, pulled numbers and picked our new puzzles one by one.

National Puzzle Day was started in 2002 by Jodi Jill. She created the fun holiday to help share her love for puzzles. As a syndicated newspaper puzzle maker and professional quiz maker, Jodi Jill developed classroom lesson plans especially for National Puzzle Day and the popularity has grown year after year.

Is your office celebrating Puzzle Day or are you saving all of your celebrating for the comfort of your home tonight?

Tell us what you’re doing in the comments below!

28 Jan 2019

Inbox Optimization: 3 Tips to Follow

There are three main practices that should be practiced in order to reach inbox optimization for your campaign.

Marketing Calendar

The best day and time to send your emails depends on your target audience. However, you can make some educated guesses using the research others have already done.

Start with the research that others have done, and then test and optimize based off your own data.

Remember that these times are specific to your recipient’s time zones, which may or may not match yours. Depending on the size of your customer base, you may segment your list based on time zones.

Subject Line

Subject lines are crucial. These are the headlines that convince a subscriber your email is worth opening. That means you should do everything within your power to set yourself up for success here.

Research and tinker with different techniques to find the two best options possible, then A/B test among those with a small subset of your subscribers.

Things that don’t do so great are:

  • Spam keywords (urgent, buy now, win, free)
  • All uppercase letters
  • Typos
  • Overuse of emojis

No Spam

This is common sense when it comes to email marketing. The last thing you want is all of your hard work ending up in the spam folder and never actually making it to the intended audience.

Spam can refer to poor judgment within the email itself such as irrelevant content, all-uppercase subject lines, and more, but it mainly it refers to how you collect and engage with your email subscribers.

Buying email lists or signing people up without them expressly opting in first is a big no. If you think you can get away with this, you’re wrong. Purchased lists are associated with extremely high unsubscribe and spam rates. Get too many of those, and you could get banned from your email marketing provider.

24 Jan 2019

The Importance of Imagery in Content

Nothing hits the spot like some good, quality content. But what is “good” content?

While there is no substitution for quality writing, images and visuals play a major role in making good content. Visuals have the biggest impact when grabbing the readers attention. Breaking up writing with fun, helpful visuals often keep the audience on your page opposed to hitting the “X” button in the top right hand corner.

Types of Visuals

  • Images
  • Video
  • Infographics
  • Memes
  • GIFs
  • Screenshots
  • 360-Degree Video
  • Magazines

Visual Importance

It is not uncommon for most people to be reluctant on creating a lot of visuals for their content. It can take up a lot of valuable time and resources to create visuals that are worth sharing with your audience. This is time and resources that will pay off in the long run of things. A study that analyzed more than 30,000 Facebook pages found that 87 percent of user interactions happened on posts that had visuals with them. Similar results came from Twitter. Tweets with visuals get retweeted 150 percent more often than tweets that only contain text.

Visuals not only make content more appealing to looks at, but they significantly increase engagement online. One of the main reason behind this is that our brains tend to process visual information much faster.

Don’t be afraid to put some time and effort into adding visuals to you regular content. Try out different types and find out what works best for your audience.

23 Jan 2019

Happy Handwriting Day!

What does your handwriting say about you?

Some people don’t pay much attention to their own handwriting or anyone’s for that matter. Others spend time perfecting the way that they write. There are even people who make a living off of their handwriting. Caligraphy is nothing new, but with online shops making it so simple, people have the option to sell customize work using their skills that all start with handwriting.

Take the Buzzfeed quiz attached below to find out what your handwriting says about you to others.

Quiz time!

Comment below or on Facebook and let us know what your results say about you!

18 Jan 2019
Employee Spotlight Blog Image

Employee Spotlight: Allison Droke Erickson

Once a month, we like to give our readers the chance to get to know one of our team members by shining the spotlight on them. Here’s our spotlight for this month who is also one of our newest team members, Allison Droke Erickson. Help us welcome her to the Crisp team!

What is your name and title at Crisp Marketing?
Allison Droke Erickson, CRM Digital Marketing Manager.

How long have you been working for Crisp Marketing?
Almost a month!

How long have you worked in this field and what’s your favorite part?
You could say I’ve been working in marketing since I was a scrappy teenager making silly posters for really horrible local concerts and adhering them to any surface I could find across town. I’ve always been drawn to marketing because I enjoy the mental juxtaposition of combining creativity with strategy.

What’s your favorite thing about Crisp Marketing so far?
The energy. Everyone is high spirited and enthusiastic. And also obviously the ability to wear jeans every day.

What’s a fun fact about you that no one in the office knows?
I have found myself in a many number of bizarre situations. One of which was dancing in a Broadway production. Jeff Goldblum was also there.

What are three words that you would use to describe yourself?
Short, snarky, eccentric

What is your favorite movie and book?
My favorite movie is The Graduate followed closely by Sunset Boulevard and Paper Moon respectively. My favorite book tends to change with my mood. Usually though, it is An American Tragedy by Theodore Dreiser. But my favorite authors are J.D. Salinger and Françoise Sagan.

Do you have a hero? If so, who and why?
I suppose I don’t really just have one hero, more like bits and pieces from cultural figures I have been inspired by over the years- Buster Keaton, Gertrude Stein, Malcolm McLaren, Andy Warhol, Joe Meek, Dorothy Parker, Lester Bangs… the list goes on.

What do you do for fun when you’re not working?
I am a collector and pop culture junkie. I love perusing through antique malls and thrift stores. It’s like visiting a museum where you can take home the exhibit pieces. I collect old books too and am always on the hunt for the oldest editions or wildest cover art. Recently I found a huge batch of absolutely beautifully illustrated mid century children’s books, which has inspired me to get back into drawing for fun. Music is also a significant source of joy for me. I don’t really have the patience to become a proper musician though, so now I just sit back and listen.

What is your favorite quote?
“I’ll try anything once, twice if I like it, three times to make sure” – Mae West

15 Jan 2019
after the holidays

Marketing after the Holidays

You always hear about everyone getting ready for their holiday campaigns, but what about after the holidays? The shopping rush may be over but there are still opportunities.

Benefits

In the days right after Christmas, everyone is still busy with returns. This is a good time to reach out through email to stay on the customers mind. Rather than sending out sales pitches, send helpful emails with how-to’s and tips.

You can also email your customers special offers on accessories or services for gifts they have already purchased.  It is important to keep your customers in the loop and to let them know that they are more than another number in your holiday statistics. After being bombarded with high-pressure sales emails for nearly two months, many consumers will welcome a change in pace from promotion to useful information.

Key points

Stay focused and limit the email to one call to action. This makes the readers decision easier, but also helps keep the content streamlined toward a specific purpose.

Create exciting subject lines. As the first part of your email that readers see in their overflowing inbox, your subject line needs to really catch their interest and tell them what they can expect from the message.

At the same time, try to avoid being too over the top. That can turn readers away from you, as can an offer that sounds too good to be true. When writing subject lines, keep these tips in mind:

  • Keep it short with no more than 50 words.
  • Avoid using all caps, special symbols, and words like “free,” “reminder,” or “percent off.”
  • Ask a question, and answer it with your preview text.

Marketing campaigns after the holidays are not a waste of time. Step up and reach out to your customers when everyone else is taking a step back.

14 Jan 2019

Happy Clean Off Your Desk Day!

Today is National Clean Off Your Desk Day! To help celebrate this day, we’ve put together a short list of tricks that will help you keep your workspace clean and tidy.

  1. Limited Real Estate: most workspace desks are small and limited on surface space. Whatever you decide to keep out on your desk, ask yourself if it’s truly worth the prime real estate it’s taking up. If the answer is no – designate a drawer in your file cabinet to keep the items in instead.
  2. Weed Out Your Office Supplies: Only keep what you use most immediately on hand. Anything else that you don’t use on a daily or even weekly basis can be stored away for a later use.
  3. Put Your Monitors Up: Keeping your monitors on a small desk shelf or riser will not only help keep your neck and upper back from straining, but this will also give you some much-needed storage space.
  4. Ditch The Paper: We’re living in a digital age, which means we don’t really need to print out that email for our team meeting. Try to keep as many documents as possible in digital form. This will not only free up some space on your desk, but you’ll also be helping the planet out – bonus!
  5. Create A Routine: Start setting aside a few minutes at the start/end of your workday that’s devoted to clearing some of the clutter that’s accumulated. Maintaining a tidy desk is ultimating easier than trying to clean everything all at once.

 

We hope these few tricks were able to help you out! What are some things you do to help keep your workspace clean and organized? We’d love to hear your thoughts in the comments below!