Month: December 2018

18 Dec 2018
Christmas Hat

Happy Holidays and Christmas Hats for All!

We had our office “Crispmas” party today and everyone wore their favorite Christmas hat!

Our Santa ideal is still based mostly off of Victorian ideals of Santa, the actual story of Santa being as old as the Bishop himself. Since Santa is supposed to be a grandfather like figure, he’s wearing clothing associated with grandfathers of the Victorian era. The traditional Santa hat is based of a men’s nightcap.

17 Dec 2018

Favorite Holiday Treats

Happy Holidays!

We have been building up for the holidays at Crisp Marketing. Today we brought in our favorite holiday treat. Some of us brought in a treat that our families have enjoyed for years, while others just brought in their favorite sweet treat for the time being. Then some of us that enjoy baking brought in our very own baked treats for everyone to sample. Since food is such an important part of the holiday season, we thought this would be the perfect build up to our office Christmas party.

What would you have brought to the table?

14 Dec 2018

Happy Christmas Jumper Day

Christmas Jumper Day was created in 2012 in the UK by children’s rights charity Save the Children. The aim of the event is to raise money by having people who are wearing festive knitwear on the day donate a minimum of £2 towards the organization. Ever since it started, the entire nation has thrown themselves into the festivities.

We celebrated today by wearing our “Christmas Jumpers” in the office. We even had a contest of girls vs. guys. Congratulations to Billy and Carisa on their wins!

13 Dec 2018

3 Mobile Marketing Trends

Mobile marketing is vital in any marketing plan today. And just like any other aspect of marketing, it is always changing. It’s important to keep up with the trends in order to stay relevant and be successful.

Targeted marketing

Location technology has improved so much in the past year alone. Companies can better target their audiences. And it’s not just targeting a large group of their audience, but the capability of targeting individuals. When targeting an individual, businesses must use a more personal approach.

A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. Businesses are using mobile app marketing techniques to create a more personalized experience for their users.

Going native provides a more personalized and meaningful experience for users. Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors.

Use social media apps

Our society is addicted to social media. Social media has penetrated nearly every society.

And why shouldn’t we be? It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.

This means businesses looking to better connect with their consumers and market their brand to a wider audience  should look at ways to use social media apps for ad campaigns. Facebook for example lets you quickly set up mobile app ads to push to users.

More mobile video

Mobile users engage with video content daily. Nearly 40% of YouTube video views are via mobile. Video is a fun way of sharing information, not to mention easier for users to digest that information. Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Here are some best practices to remember when making videos:

  • Keep videos short
  • Create engaging content
  • Make videos available on various mobile devices
  • Test the video on multiple devices before releasing

Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook. Businesses can capitalize on this by using tactics like YouTube’s true view ad channel.

12 Dec 2018
Employee Spotlight Blog Image

Employee Spotlight: Lawrence Shaw

Once a month, we like to give our readers the chance to get to know one of our team members by shining the spotlight on them. Here’s our spotlight for this month, Lawrence Shaw. Help us wish him a happy work anniversary!

1. How long have you been working at Crisp Marketing?

As of today, I have been working at Crisp Marketing for exactly a year.

2. What’s your title at Crisp Marketing?

Junior Multi-Media Designer

3. What’s a typical day like for you at work?

My typical day begins with me scanning over my daily tasks list in Asana to see what articles require images for the day. After I have decided on the day’s articles, I open Photoshop or After Effects, depending on if an image or video is required, and create an image that best represents or explains said article.

4. What’s your favorite thing about your job?

The daily challenges of creating concepts for images and videos from material that I’m not the most familiar with is probably my favorite part of this job and is what provides my daily motivation.

5. Did you go to college? If so, how did play into your decision making for your career?

I graduated from the University of Memphis with a degree in Film. I’ve always known that I enjoyed film making but college helped in mining the other mediums in visual arts.

6. What made you want to work in your field?

I first began playing around with my father’s camera when I was eight and I’ve loved it ever since; something about being able to create images that take the viewer out of their bubble and show them someone else’s world has always interested me.

7. Where do you see yourself in 10 years?

Hopefully having the opportunity to travel filming all of the different cultures that make up this vast world.

8. If you could go back and do anything differently for your career path, would you? What would it be?

I would have studied abroad while I was in college and placed a greater stress on internships in my field.

9. What is your favorite film genre and why?

I don’t really have a favorite genre but I love how sci-fi films use colors in framing in their films.

10. Who’s been your biggest influence during your career journey?

My biggest influence at the moment would be my brother Josh because of his artistic passion and drive.

 

11 Dec 2018
Job Listing

We’re Hiring: Digital Marketing Strategist

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Strategist who can develop solutions to meet brand objectives based on consumer insight and data. As the Digital Strategist the right candidate will join a team of experts in marketing, design, creative ideation, strategy and development Digital Marketing Strategist will help cross-functional teams develop and evolve ideas to bring together brand goals & objectives based on consumer trends & needs.

10 Dec 2018
office gift exchange

Holiday Gift Exchange at Work

There are plenty of holiday gift exchange games that are appropriate for playing at the office. Office gift swaps give the opportunity for coworkers to not only give each other gifts on a budget, but interact with each other on something that isn’t all about work. An office holiday gift exchange allows employees to celebrate the holiday season together!

Office rules

It’s important to have some guidelines when it comes to gift exchanges in office activities.  Either limit the cash value of the gift, or organize Dirty Santa or White Elephant. You could even prohibit gift-giving altogether, but where’s the fun in that?

Before planning any fun festivities, ask a supervisor and co-workers about the office protocols. It’s important to know the rules that are already in place and to see if your co-workers want to participate at all.

Some company cultures avoid the gift-giving season and don’t exchange office holiday gifts at all, so it’s important to know the tone of the company. Many employees simply don’t have the extra cash or don’t want to offend those who don’t celebrate religious holidays. What’s important is to take other’s feelings into account.

Secret Santa

Secret Santa is a traditional office gift swap game with many variations. To play, first invite everyone in the office to participate. Emphasize that participation is not mandatory, but it is more fun if everybody plays. Once you have the list of participants, write each name on a slip of paper and put the slips into a bowl from which each player will draw a name. Each person then chooses a present for the person whose name was drawn. Set a strict spending limit, usually between $5 and $20.

White Elephant

White elephant gift exch