Mobile marketing is vital in any marketing plan today. And just like any other aspect of marketing, it is always changing. It’s important to keep up with the trends in order to stay relevant and be successful.
Location technology has improved so much in the past year alone. Companies can better target their audiences. And it’s not just targeting a large group of their audience, but the capability of targeting individuals. When targeting an individual, businesses must use a more personal approach.
A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. Businesses are using mobile app marketing techniques to create a more personalized experience for their users.
Going native provides a more personalized and meaningful experience for users. Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors.
Use social media apps
Our society is addicted to social media. Social media has penetrated nearly every society.
And why shouldn’t we be? It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.
This means businesses looking to better connect with their consumers and market their brand to a wider audience should look at ways to use social media apps for ad campaigns. Facebook for example lets you quickly set up mobile app ads to push to users.
More mobile video
Mobile users engage with video content daily. Nearly 40% of YouTube video views are via mobile. Video is a fun way of sharing information, not to mention easier for users to digest that information. Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Here are some best practices to remember when making videos:
- Keep videos short
- Create engaging content
- Make videos available on various mobile devices
- Test the video on multiple devices before releasing
Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook. Businesses can capitalize on this by using tactics like YouTube’s true view ad channel.