Month: November 2018

30 Nov 2018
Christmas Gift

Crisp Experiences: Favorite Christmas Gifts

We asked everyone in the office what their favorite Christmas gift to date was, and here’s what they had to say:

 

“My favorite Christmas gift was an authentic personalized home Detroit Tigers jersey. My name and usual number are stitched on the back. My wife thought I didn’t like it because I never wore it. But actually, it is just too beautiful and pristine to wear. I’ll be keeping it so nice, it will outlive me.”

-David Calhoun, Email Marketing Manager

 

“It was December 25, 2017 when I received the best, most epic Christmas gift of my life. The present was cleverly wrapped in a sizable box to enhance the surprise; it was successful. I saved the gift for last, and when I finally tore the pretty patterned paper to shreds and sliced through the annoying box tape, I saw it. Time seemed to slow as I took hold of the handle, and as the braided leather fell – so did my mouth. There I stood, on top of the world, with a 12 ft. whip in my hand. My excitement couldn’t be contained; I immediately ran outside in the freezing cold, swung my gift through the air, and as it broke the sound barrier with a loud crack, I knew my life would never be the same again.”

-Jake Call, Lead UX Designer

 

“The best Christmas gift I ever got was old school Nintendo. I had waited years for it! I also believed in Santa for many years longer than I should have.”

-Joan Biddle, Content Developer

 

“The best Christmas gift I’ve ever received was my first car. It ended up turning out to be a lemon…but I was so excited when I first got it that I ran outside to see it and immediately slipped in some mud. And yes, it was all caught on video.”

-Hayley Tillery, Lead UI Designer

 

“My favorite Christmas gift is a two-part answer. My favorite material gift was definitely when I opened my Pioneer Home Stereo System. It was the 80’s and the popular time to blow out your windows with incredible wattage. It had a stereo tuner, 101 cd disc player, dual cassette deck, and 15-inch subwoofer speakers. You get the point. I still remember the excitement from getting it all put together. Comparable to this, however, was my first Christmas with my daughter. Will never forget hearing her wake up and then carrying her into the living room as her little face lit up with happiness as she saw the tree and gifts. That experience with her is easily what I consider a greatest Christmas gift.”

-Jason Harmon, HR and Content Director

 

“My very favorite Christmas gift was from December 2011. My parents (along with the help of my college fund) bought me a Macbook Pro! I had been wanting one for years and my dad surprised me by taking me to the Apple Store on the false pretense that he was getting his phone fixed. I was so surprised when the Apple employee approached me asking about which Macbook I wanted. I was very annoyingly impatient waiting another week before I could actually have it on Christmas.”

-Hannah Verret, Content Developer

 

“My favorite Christmas was from my now fiancé. We were both with my dad in Men’s Warehouse shopping for his birthday when she showed me a pair of striped socks that I suddenly became very interested in, but because I was low on money I gave up on the idea of getting them. Fast-forward two days later, she gives me a neatly wrapped box that not only had the striped socks in them, but an entire set that included socks, ties, a handkerchief and a wallet. It meant a lot to me because of the thoughtfulness of the gift and the person who gave the gift.”

-Lawrence Shaw, Multimedia Specialist

 

“My favorite Christmas gift was my first drum set. It was a complete surprise. My parents had set it up in the living room, and once it was set up, it was too large to wrap. So once I entered the living room, I was immediately blown away. It was great!”

-Billy Wilson, Media Buyer

 

“My favorite Christmas gift was receiving a PS2 after begging for one for 2yrs and having to watch my cousins get all of the new PS2 games and I couldn’t even ask to borrow them LOL! Was a glorious day for my gaming life. I had to save up my own money to get my first PS.”

-Devan Dillard, Digital Media Strategist

 

“The best gift I ever received was a car. I felt completely privileged and humbled by such a big gift. I named it Frankie and we spent 14 years together. The gift meant so much to me because it meant my parents trusted me.”

-Kayla Pearce, Content Developer

 

“When I was a kid, there was this huge poster-sized photo hanging up in our house. It was of my father wearing his cowboy hat, making one of his notorious faces. I loved it because it embodied so much of who he was. My father was a terrific guy, and I looked up to him. He passed away in 2002, and the photo disappeared. I asked everyone in our family if they knew where it was so I could have it, but no one could find it. I was heartbroken over it. Years went by, and I had lost hope of ever seeing it again. Last Christmas, my family and I were celebrating the holiday at my aunt’s farmhouse in rural Iowa when my cousin Tim walked over and handed me a large present. Everyone gathered around us as I tore off the shiny foil wrapping paper, and saw my dad’s picture staring back at me. The same cowboy hat and goofy smile that I remembered from my childhood. I finally had my dad’s photo. Tim was cleaning out his attic and found it buried behind some boxes. I was so happy I nearly started sobbing right there on the sofa in front of everyone. Best Christmas present ever.”

-Carisa Wenstrom, Lead Multimedia Specialist and Director of People and Culture

 

“Everyday of the year, I struggle to behave well, so Santa will bring me my best present ever… and it it just being able to see my kids excitedly open their presents, bouncing around, randomly emitting high-pitched noises, and leaving behind a heaping mess every year on Christmas morning.”

-Aleksandra Kirievskaya, Junior Web Developer
29 Nov 2018
SEM Tips

5 SEM Tips for Your Company

Are you struggling with your SEM plan? SEM stands for Search Engine Marketing. It’s a simple idea, but it’s a powerful tool that should be taken seriously. Here are some tips to using SEM successfully.

Set and define a goal

In the big picture, everyone has a goal of making money, but that doesn’t usually happen overnight. Before you can really decide if a SEO campaign is right for your overall marketing plan, you have to set goals. These goals will help measure the progress.

Choose Keywords

A big first step is to find your “Keyword Gems.” Keyword Gems are keywords that you are already getting found for with low traffic, clicks, or page rank. You can find your Keyword Gems in the Google Analytics queries section or through a SEO tool like moz or soovle. Your keyword Gems can serve as the starting point for your keyword research process. You can expand on your keyword list by thinking of way to use variations with the same phrase and/or keyword.

Ad Copy

There is limited space for SEM ad copy, and it shows next to competition that is using the same keywords. Ad copy is extremely important. Unless you are able to entice a user to click on your ad, the steps to come won’t matter.

When writing the ad copy, look at the competition to see how they are targeting their SEM. What are they focusing on? It’s important to find ways to distinguish your ad from others and you’ll have a tough time doing so unless you know what your competitors are doing.

Landing Pages

Navigating users to a particular landing page is vital. Users want to go directly from the ad to the exact item it was offering. The content and URL for the landing page should be relevant to the keywords that the ad is using for targeting.

A successful landing page will make it clear what the next steps are, through a call to action. Make the call to action obvious with simple phrases like click here, call now, buy now, etc.

Finding success in SEM goes beyond setting up a keyword list and budget. It takes experimentation and strategic data analysis. Don’t be afraid to make changes and find what works best for you and your brand.

Review

It’s extremely important to stay on top of your bids for keywords. Stay on top of what is and isn’t working. Increase the spend on certain keywords and eliminate or decrease spend on other keywords that are not giving you the results that you want. While it may be time consuming to check this often, you will need to periodically adjust bids and conversion ratio for every keyword.

Make sure that you are looking at the relevant date. The more the better can be true in this situation, but it’s not always the case. Don’t wait to make changes due to worry about waiting long enough. Sometimes making changes will improve things, and sometimes making a change won’t change the results at all. Test out what works best for you.

28 Nov 2018
Job Listing

We’re Hiring: Digital Marketing Strategist

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Strategist who can develop solutions to meet brand objectives based on consumer insight and data. As the Digital Strategist the right candidate will join a team of experts in marketing, design, creative ideation, strategy and development Digital Marketing Strategist will help cross-functional teams develop and evolve ideas to bring together brand goals & objectives based on consumer trends & needs.

27 Nov 2018
Web Design Forms

What Makes Efficient Forms?

Forms are one of the most important types of interaction for users online and in the apps. They are used for registration, subscription services, customer feedback, checkout, transactions, or as data input to search or share information. Developers should pay special attention to improving their forms and making them as usable as possible, because careful form design has a huge impact on the speed with which users can accurately complete a form.

When designing a form, it is important to know which type will be the most successful, order, and layout.

Forms

  • Structure – includes the order of fields, the form’s appearance on the page and the logical connections between multiple fields
  • Input fields – includes text fields, password fields, checkboxes, radio buttons, sliders, and any other fields designed for user input
  • Field labels – tells users what the corresponding input fields mean
  • Action button – when the user presses this button, an action is performed
  • Feedback – user is made to understand the result of their input through feedback
  • Assistance – explanation of how to fill out the form
  • Validation – automatic check that ensures a user’s data is valid

Logical Order

Make your form as simple as possible by thinking about the progression of the questions that you ask. What order will feel the most natural to users, and how will they expect questions to be grouped together?

Start with the basic questions, then ease into the more complex ones. This will increase participation and reduce the number of users who don’t complete the form.

Layout

Users want to complete a web form without any hassle, and are likely to quickly work their way through the form by scanning questions. To help users, make sure the form is in a single column.

Multiple columns can cause confusion and increase the time it takes the user to interpret the information as they read in a “Z” pattern. If the form is set as a single column there is a clear and direct path.

21 Nov 2018

Happy Black Friday 2018!

The term “Black Friday” wasn’t originally coined talking about a holiday to shop, but to financial crisis. It started specifically about the crash of the U.S. gold market on September 24, 1869. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.

The most commonly repeated story behind the post-Thanksgiving shopping-related Black Friday tradition links it to retailers. As the story goes, after an entire year of operating at a loss stores would supposedly earn a profit on the day after Thanksgiving, because holiday shoppers blew so much money on discounted merchandise. Though it’s true that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the officially sanctioned—but inaccurate—story behind the tradition.

Don’t forget to spend extra time with your family and enjoy the holiday season!

19 Nov 2018
Marketing for Holidays

Tips for Marketing during the Holiday Season

Do you find yourself overwhelmed during the holiday season? Chances are that if you’re overwhelmed, so is your audience.

De-Stress the Holidays

As exciting as the holiday season is, it can be equally as stressful. Everyone is concerned about money, time, and keeping everything organized. The holiday season can be crazy and it’s important to not add to the overwhelming atmosphere. Be careful about adding another task to their holiday to-do list.

Try focusing on giving the audience some solutions to the holiday chaos. Simplicity is key. Guide the audience with content on how they can improve their holiday experience or keep things running smoothly while still enjoying themselves. Provide them with a five-minute solution, two-step fix, or other simple strategies to lighten the holiday load.

Use Nostalgia

The holiday season often focuses on nostalgia. Stick with the classic holiday figures and traditions to ease some of the typical stress. Add references to movies, characters, songs, etc to things that you’re doing. You can pull on their heartstrings with tradition and remind the target audience of their happy holiday memories.

Incorporate gentle, nostalgic themes in the content to easily connect with your audience.

Pick a Focus

The holiday season encompasses many celebrations, including Christmas, Hanukkah, Kwanzaa, Three Kings Day, the Winter Solstice, and more. Don’t dilute the content or the message of the brand by trying to incorporating them all. Instead, use certain phrases the can encompass them all by referring to it as the holiday season.

When decided how to approach the holiday season, it’s important to consider you brand. This might mean referring only to these events as “holidays” and putting your emphasis on time with family, food preparation, or meaningful gift-giving.

16 Nov 2018

New Hire Welcome: Devan Dillard

Help us in welcoming our new team member, Devan Dillard! Devan is our new Digital Marketing Strategist.

We asked Devan to share a few facts with us and this is what he told us:

Devan was born and raised in Memphis, TN. He’s married and has three children, and his family is extremely important to him. He’s also passionate about community development. In some of his down time, he likes to read and watch Netflix with his kids. His favorite movie is Inception. When we asked him who inspires him, he told us Matt Nguyen, his wife, and Tai Lopez. He also told us that if he could meet someone in history, alive or dead, it would be King Solomon. He said this was, “So I could ask him how he fell from such an amazing level of greatness.”

His favorite quote is, “Nothing changes if nothing changes.” We’re excited to have Devan on the team and watch him grow in our company.

15 Nov 2018

Less is More Even with Content

Happy Use Less Stuff Day! Use Less Stuff Day started as part of a campaign working to save the environment, and to save the world. Using less stuff isn’t just something that you can do at home with your clutter. You can incorporate into your marketing plan too. In most situations, less is more.

Less is More Strategy

This strategy is typically centered around the idea that high-quality content is more effective than a lot of average content. The idea behind this is to create original and relatable content that will also show off your brand name.

There are a few major tips to follow in order to make this method work:

  • Make more edits.
  • Publish less frivolous content.
  • Always experiment with your strategy.

By following these tips, you can be sure to leave out the average content that no one really cares about. Make your content stand out with the “less is more” idea. Don’t be afraid to experiment with your content to see what works. Being strategic about what is posted will pay off in the end.

What Works

To sum it all up, it is about the quality rather than quantity when it comes to content marketing. Creating engaging content and pushing it with promotions and ads that are effective can not only help in branding your company.

Just because you have content that is created does not mean that it has to be posted.