Web Design

Web Design: Keeping it Simple

When it comes to web design, there are important steps to take in order to keep your target audience coming back to your website. Here are the top three guidelines to follow when building a website.

Don’t make them think too hard

It is important that your web design isn’t complicated. The navigation should be simple and obvious. If the navigation and flow of the site confuses the target audience, it will raise questions and create confusion.

Depending on your level of knowledge and experience with web design, there are sites and programs that will help you either build your site or pick a template.

Use effective writing

When writing website copy or content for your site, make sure that you are adjusting your writing style for the internet.

Long blocks of text and promotional writing won’t be read. It is important to break up text with images and to highlight keywords with larger fonts, bold or italic text.

Do not hesitate to talk business with the target audience. Instead of trying to be clever, be short and concise to avoid having the text scanned over.

Embrace white space

Some people are afraid of white space in web design, but it is okay to embrace some empty space in any kind of design.

You probably won’t overestimate the importance of white space. It doesn’t just help reduce the cognitive load that the audience is experiencing, but it also makes it possible for the audience to take in the important information that’s presented.

When a new visitor approaches a design layout, the first thing they will try to do is to scan the page and divide the content area into smaller pieces of information.

Most web design can fall back on common sense. The design and wording of websites are often over analyzed, which is when things can get complicated. Keep things simple and don’t be afraid to leave some space open when laying out information.

Hannah Verret
Hannah Verret is a Content Developer at Crisp Marketing in Memphis, TN. Hannah has been working in content creation throughout her entire adult career. When Hannah isn't writing or organizing social media posts, she's spending her time reading and loving on her many pets.

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