Video Development

Video Development for Your Blog

Have you ever thought about repurposing the content that you already have on your blog? Now is the time to venture into video development. Video has become one of the most popular types of content online.

Worried about where to start? Don’t be! We have the steps you need to take right here.

Outline

Even if you have already covered the topic, it is important to build a general outline of information to include in the video. A huge step in video development is staying organized.

It’s fairly easy to turn a blog post into a video. Build your outline to decide what should be included in your video. Just because you have included information in an article does not mean that it also has to be included in the video. Make sure to pick and choose what will perform best in a video.

Imagery and Videos

When starting your video development, decide whether you are going to make a slideshow out of images or use video footage you already have. While using your own images and video is always preferred, using stock images or video footage is always an option.

There are plenty of options when it comes to the programs that you use. As you build your blog and continue to grow, investing in professional programs will be a wise decision. Until then, you can use programs that come pre-installed on your computer or something Google Slides then convert the file.

Schedule

Like any other type of content, having a set schedule is important. By giving your audience a schedule, they know what to expect and when to expect it. If you are putting out videos once a week, stick to it and remind your audience about the reoccurring content.

Close to 50% of marketers are adding videos with YouTube and Facebook channels now. Video development and content is quickly growing and is ranked in the top three priorities for companies. Make sure that your brand doesn’t fall behind.

Hannah Verret
Hannah Verret is a Content Developer at Crisp Marketing in Memphis, TN. Hannah has been working in content creation throughout her entire adult career. When Hannah isn't writing or organizing social media posts, she's spending her time reading and loving on her many pets.

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