Month: October 2018

31 Oct 2018
Happy Halloween

Halloween Elevator Series

Halloween is serious business at Crisp Marketing. We had several days of activities planned out with different themes.

Are you good or evil? Hannah and Carisa chose the dark side.

Happy Toesday! We wore crazy, fun socks for this day of festivities.

Monster Monday was a hit!

29 Oct 2018

Halloween Marketing History

Halloween retail spending will be $9 billion in 2018 according to the National Retail Federation’s survey. That’s a little less than the 2017 record of $9.1 billion.

The History

Slightly fewer than 175 million are expected to celebrate Halloween this year.

One reason is that Halloween is such an affordable holiday. In comparison, it doesn’t cost as much as Christmas or Thanksgiving but still a lot of fun.

Shoppers are willing to spend money on something if it provides a lot of value. Halloween does that. They will spend a record $86.79 per person.

Trick-or-Treating

Dating as far back as the ancient pagan Celtic festival called Samhain–in which the end of harvest coincided with the opening of a liminal window into the spirit world–October 31st has always been an amalgamated swirl of sweets and the supernatural.

It wasn’t until 1934 that guising became known as trick-of-treating. The popularity of trick-or-treating briefly stalled during World War II due to sugar rationing, but by 1948, it was a common enough phenomenon that Jack Benny was doing jokes about it on his popular radio show, and by 1951, Charles Schultz was drawing the Peanuts gang wandering door-to-door wearing ghost sheets and witches’ hats.

Halloween was a thing people knew about, but before the 1950s, trick-or-treating simply wasn’t a part of most people’s Halloween celebrations. When the diminutive ghouls and ghosts did start showing up on people’s doorsteps, though, only sweets would placate them. Otherwise, you got egged , TP-ed, or worse.

25 Oct 2018
Company Culture

Company Culture: Does it Matter?

What is company culture and how does it impact a workplace? Company culture is the personality of a company. It defines the environment that the employees work in. Company culture can include a variety of elements such as environment, mission, values, ethics, and goals.

What is Company Culture?

Company culture is an integral part of any business. It affects every aspect of a company. From hiring the best to improving and maintaining employee satisfaction, it is the backbone of a happy, stable workplace.

According to research done by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success.

Deloitte’s survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture.

Why Company Culture Matters

There’s a reason why companies who are awarded as a best place to work always see success. They tend to have strong, positive cultures that help employees feel and perform their best at work.

Here are some of the benefits of a healthy company culture:

  • Recruitment – A strong culture is one of the best ways to attract potential employees. A positive culture gives an organization a competitive advantage. People want to work for companies with a good reputation from previous and current employees. A company with a positive culture will attract the type of talent that is willing to make their next workplace a home.
  • Employee loyalty – A positive culture fosters an employee loyalty. Employees are more likely to stay with their current employer when they feel they are treated right and enjoy going to work every day.
  • Job satisfaction – Job satisfaction is higher at companies with a positive corporate culture. Employers who invest in the well-being of their employees will be rewarded with happy, dedicated employees
  • Employee morale – Maintaining a positive company culture is a great way to boost employee morale. Employees will naturally enjoy their work more when they work in a positive workplace.
24 Oct 2018

Popular Halloween Costumes

Have you picked out your Halloween costume yet? Don’t wait until the last minute! Halloween is next week.

Vogue put a list together of the most Googled costumes for 2018.

“Look, pretty much everything is crowdsourced these days, so why not your Halloween costume? For the truly uninspired, seeking out this year’s most Googled Halloween costumes can do the trick when you need a quick fix. (Alternatively, if your goal is to stand out, you can find out which ideas to steer clear from.) The results may surprise you—or not, if you’re a Fortnite fan. According to Google, the video game is the number one most searched costume in a whopping 43 states. Accordingly, it leads the top 10 list below for the whole country, but there are a few interesting additions: “Pirate” is still going strong, for example, many years after Jack Sparrow has been on our screens; and would you know that “Rabbit” is a top contender, maybe because of its versatility? There’s cute rabbit (Ralphie in A Christmas Story), scary rabbit (Donnie Darko), and even a sexy rabbit option, as in Jessica.

Below are the top 10 most Googled costumes for the year overall, then the top searches for the mere seven states in which Fortnite did not dominate.”

Read more here.

23 Oct 2018
Job Listing

We’re Hiring: Marketing Manager

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

This management position will be responsible for design, development, execution and analysis of marketable customer segments, offers, and campaigns across various touch points and marketing channels. The core focus of this position will be to utilize automation tools and existing technology to drive inbound calls to call center campaigns for a multitude of offers and verticals. The ideal candidate will work within our marketing department, and coordinate directly with marketing, sales, and call center management teams to develop strategic customer roadmaps, customer growth goals, revenue and sales goals, and campaign requirements. We are seeking a data-driven marketing mind to keep our company and product focused on the customer and ahead of the competition. If you’re sharp, highly analytical, resourceful, and skilled at optimizing customer experiences, we want you!

19 Oct 2018

October 2018 Outing

Our office outing this month was trip to the Crosstown Concourse. We visited the month long pop-up shop, Monster Market. After our fill of shopping, we had drinks and food at Nextdoor Eatery.

Take a look in our video.

18 Oct 2018
Tootsie-Roll-Marketing-History

The Marketing History of Tootsie Roll

Have you ever wondered where the famous Tootsie Roll Industries started? Well, it wasn’t making 64 million chewy chocolate candies a day. The inventor, Leo Hirshfield, was selling hand-wrapped candies in a tiny Brooklyn store in 1896.

Soon after the distribution started, the owner decided to grow by merging with another local candy manufacturer, Stern & Staalberg. Some say that the details of the story may have been dishonest because the candy came on the scene a decade later. Some even argue that his name should be spelled “Hirschfeld” not “Hirshfield.”

Tootsie Roll Today

The Tootsie Roll brand is sold around the world including Europe, Asia, and South, and Central America.

“As all of you know, figuring out how to market to a global audience is critical to the success of any large corporation in today’s global marketplace,” said Ellen Gordon, president and chief operating officer.

Tootsie Roll advertising throughout the years has put in the work to stay relevant and stay a common name in the household. That is including the classic Mr. Owl commercial that raised a very important question.

Advertising

Almost two generations later, Mr. Owl continues to impact consumers by answering the age-old question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”

500 consumers were asked to score Tootsie Roll’s 40-year-old ad across the modern-day metrics of Persuasion and Watchability. What today’s consumers had to say validates their decision to run different versions of the ad for decades.

When compared to the high-production candy commercials of today, the Mr. Owl ad is unmatched. Candy ads of today use green screens and CGI production, rather than the hand-drawn and creative idea of the Tootsie Roll ad. The Mr. Owl commercials have the ability to stand the test of time.

Tootsie Roll Industries is proof that it’s important to change with the times, yes stay relevant, and stick to what works to create something that can withstand generations.

17 Oct 2018
Life in the Office

Halloween: Party Planning

We’re serious about Halloween at Crisp Marketing. This year we’re celebrating with 8 Days of Halloween.

Carisa and Hannah have been planning each day carefully, so stay tuned for more!

16 Oct 2018
Happy Boss Day

Happy Boss’s Day!

Boss’s Day can be traced all the way back to 1958. A State Farm Insurance Co. in Illinois, Patricia Bays Haroski, decided to register the holiday with the U.S Chamber of Commerce.

The purpose of her creating the holiday wasn’t just to honor her own boss but so all employees could honor their bosses. She thought that Boss’s Day would become instrumental in improving employer-employee relations.

In 1962, the Illinois Governor heard about the holiday and officially proclaimed the day as an observance.