Mobile Marketing Continues to Grow
Are you part of the 80% of internet users that own a smartphone? If so, you’re part of the reason that mobile marketing is growing so fast.
What is it?
What is mobile marketing and why is it important? Mobile marketing is directing your business to appeal to the mobile device users.
Mobile devices are a key tool in communicating for most consumers worldwide. Mobile marketing has become a must for all types of business now because at least 50% of the world’s population has a mobile phone.
Utilizing Mobile Marketing
How do you utilize mobile marketing? You can target those using their mobile phones in place of a desktop by directing your marketing campaigns towards mobile devices and their users.
Reach is always a concern. Seventy-nine percent of mobile phone users say that their phone is the first thing they check in the morning, and they keep their phone close at hand for the rest of day. U.S. consumers spend up to 220 minutes on their phones every day. These numbers are constantly growing.
Not only is a mobile phone personal, but most interactions on them are instant. People use their mobile devices for their friends and family, so when you reach them with the one-on-one connection through their mobile, they will lump you in with this personal connection.
Text messages have a 98% open rate according to this study. Knowing that, how would you choose to reach your target audience when the email marketing response rate is around 6%?
Customer engagement is crucial. Research shows that 61% of people have positive opinions of brands that they don’t have trouble visiting from their mobile devices.
Mobile marketing is always growing and evolving, but it plays a key role in marketing strategies. The shift to mobile devices is one that will continue to grow with time and to continue to progress in business, so it’s important to have a mobile marketing plan to connect to those users.