Month: September 2018

28 Sep 2018

Ask a Stupid Question Day

Originally this American holiday started the last day of school in September. It was intended to encourage students to ask more questions.

People say that there’s no such thing as a stupid question… so feel free to ask any question, stupid or not, today!

27 Sep 2018
Mobile Apps

Mobile Apps: Does Your Company Need One?

It’s important to know that mobile apps aren’t just for big name brands. There are more small and mid-size businesses that are following the mobile trend because they understand that an effective mobile strategy involves more than just a mobile-friendly website.

You may even notice that many small businesses interact with their audience in their everyday life through their mobiles apps. These are the companies that are ahead of the game when it comes to taking their marketing to the next level.

Availability to Customers

Statistics show that the average American spends more than two hours a day on their mobile device. While it’s only a handful of apps that make up the bulk, users are still scrolling and scanning their device for the apps. Popping up during this can help your company get its name out there.

Direct Marketing Channel

Apps can serve many functions. They can provide general information, prices, search features, user accounts, messengers, news feeds, and many other options and tools .

A huge benefit of having a mobile app is that the information you’d like to give to customers is right there at their fingertips. Through tools like push notifications, you can get closer to customers and stay on their mind with direct contact

Value for Customers

Instead of sticking to the old point-collection card, digitizing any loyalty program you may have in place can make it possible for your customers to collect their rewards via your mobile app.

Stand Out

Mobile apps are still pretty rare for small businesses, and this is where the opportunity to take a big leap ahead of competitors.

Customer Loyalty

Last, but not least, the most important reason to build a mobile app is customer loyalty. There are so many different avenues to direct contact with the customer that it’s important to keep up your impact. It’s time to go back to making a true and sincere connection with customers, and making them a loyal follower of your product and/or service.

A mobile app is going to be a standard component of any business moving forward. The choice you make today will help set the foundation for the future of your business.

26 Sep 2018
Job Listing

We’re Hiring: Digital Marketing Strategist

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential, and grow both professionally and personally.

Apply Here!

Crisp Marketing is looking for a talented Digital Marketing Strategist who can develop solutions to meet brand objectives based on consumer insight and data. As the Digital Strategist the right candidate will join a team of experts in marketing, design, creative ideation, strategy and development Digital Marketing Strategist will help cross-functional teams develop and evolve ideas to bring together brand goals & objectives based on consumer trends & needs.

24 Sep 2018
Mobile Marketing

Mobile Marketing Continues to Grow

Are you part of the 80% of internet users that own a smartphone? If so, you’re part of the reason that mobile marketing is growing so fast.

What is it?

What is mobile marketing and why is it important? Mobile marketing is directing your business to appeal to the mobile device users.

Mobile devices are a key tool in communicating for most consumers worldwide. Mobile marketing has become a must for all types of business now because at least 50% of the world’s population has a mobile phone.

Utilizing Mobile Marketing

How do you utilize mobile marketing? You can target those using their mobile phones in place of a desktop by directing your marketing campaigns towards mobile devices and their users.

Reach is always a concern. Seventy-nine percent of mobile phone users say that their phone is the first thing they check in the morning, and they keep their phone close at hand for the rest of day. U.S. consumers spend up to 220 minutes on their phones every day. These numbers are constantly growing.

Not only is a mobile phone personal, but most interactions on them are instant. People use their mobile devices for their friends and family, so when you reach them with the one-on-one connection through their mobile, they will lump you in with this personal connection.

Text messages have a 98% open rate according to this study. Knowing that, how would you choose to reach your target audience when the email marketing response rate is around 6%?

Customer engagement is crucial. Research shows that 61% of people have positive opinions of brands that they don’t have trouble visiting from their mobile devices.

Mobile marketing is always growing and evolving, but it plays a key role in marketing strategies. The shift to mobile devices is one that will continue to grow with time and to continue to progress in business, so it’s important to have a mobile marketing plan to connect to those users.

21 Sep 2018
Day-of-Peace

International Day of Peace 2018

The International Day of Peace is observed around the world each year on September 21. It was established in 1981 by unanimous United Nations resolution. Peace Day provides a globally shared date for all humanity to commit to Peace above all differences and to contribute to building a Culture of Peace.

This year’s Peace Day is the 70th anniversary of the Universal Declaration of Human Rights!

20 Sep 2018
Crisp-Marketing-Blog-New-Layout

Sneak Peek: New Blog Design

Does the design of your blog really matter? Of course it does, but why?

According to a recent Google study, opinions can form in just 17 milliseconds, but most commonly in 50 milliseconds. The findings from this study also show that websites with low visual complexity and prototypicality are seen as highly appealing.

It’s important to have a design that is simple and familiar. While trying to think outside of the box is typically a good thing, unconventional layouts can miss the mark when it comes to reaching your audience with your site and blog.

Crisp Marketing strives to constantly improve and grow. As part of that, we’re currently working on improving our blog layout. Watch our video to get a sneak peek of what’s to come!

19 Sep 2018
Job Listing

We’re Hiring: Digital Marketing Analyst

Are you a high achiever looking to join an energetic and driven team? Do you thrive in a creative environment full of talented (and occasionally quirky) people? We are looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis.

At Crisp, our passion leads us to the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential and grow both professionally and personally.

Apply Here!

We are seeking a talented and motivated individual to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals.

18 Sep 2018
Life in the Office

Life in the Crisp Office: September

Crisp Marketing is a firm believer of having fun in the workplace. We have office parties, weekly happy hour, company outings, and in-office competitions regularly.

Studies have shown that fun at work creates happier employees. Sixty percent of the 2015 graduates reported that they would rather work for a company with a positive social atmosphere, even it meant making less money.

Workplace fun has been linked to:

  • Higher motivation
  • Less stress
  • Increased productivity
  • Higher job satisfaction

What kind of fun activities take place in your office?