Happy (belated) Batman Day! What comes to your mind when you think of Batman?
Batman had his first appearance in comics in 1939. How has this character stuck around for 79 years, and how is he still so popular? The key is the brands ability to evolve and change with the times.
Batman hasn’t just adapted it’s ever changing logo, but also across media outlets. He has a strong presence in comics, novels, TV, film, and games.
The name Batman is a perfect example of how keeping things simple is one of the best ways to go. We can all learn a thing or two from the marketing behind Batman. While the name is a simple one, it still follows the three main rules in naming a brand.
- Does it have a good ring to it?
- Is it unique?
- Is it short enough?
The logo has seen some changes in its 79 years of use, but even so, it’s always associated with Batman. There are three main elements that every logo needs to tackle to be successful.
What tagline do you associate with Batman? He’s been called many things over the years, but to name a few popular ones, The Caped Crusader, The World’s Greatest Detective, and The Dark Knight.
All of these taglines are packed full of meaning and speak to what kind of character Batman is.. It’s also important for the tagline to meet the same requirements as the name and logo to keep the image streamlined.
While a tagline can be a campaign core-message, it doesn’t have to be limited to that. The tagline should tell the audience more about the character instead of what the character is doing. A tagline is more flexible than other aspects of the branding, but it reflects the brand personality and maintains a stable image.
National Batman Day was September 15, 2018. How did you celebrate one of the most popular vigilantes of the past 79 years?