create content

How to Create Content: Step-by-Step

How do you create content? Everyone has their own system, but the basics are the same.

What is Content?

Everyone talks about content, but what does that mean? Content as a whole is a large, open concept. Content can range from literary writings, videos, images, infographics, etc. It’s up to you to figure out your niche for your target audience.

Finding Your Niche

What kind of content does your audience want? Do you have a goal that you want to meet? These questions are important.

Even though this is the first step to create content, it’s not necessarily set in stone once it’s complete. Your audience and your content are always changing. You will have to change with your audience and learn from how they react to you.

Brainstorm Ideas

You can never brainstorm too much when you’re focusing on how to create content. You may have a lot of ideas to start out with, but the initial excitement can wear off early on. Focus on staying consistent and space out your content.

Along with making a list of ideas for content, building a schedule can help keep your creative juices flowing and on schedule.


Once you have your ideas and schedule laid out, it’s time to shift your focus to research. Research is a vital step when you create content.

First, find your sources. Make sure your source provides reliable and educational information. . Do your own fact checking on the information others have reported.

Next, do your keyword searches. What’s popular with your topics? What phrases are being searching for when looking at your topic? There are sites like MOZ, Soovle, and many more that break it down.

It’s important to know and understand that your content isn’t about what you want to write about as much as it’s about what your audience wants. The direction of the content you create can change over time as you research how well your audience is taking in your message with feedback, involvement, and direction.

Social Media

Whether you like it or not, social media is here to stay and it is part of your content. It’s become an integral part of getting your content to your audience.

Social media isn’t only about pushing your content on people or getting them to subscribe to you, but it’s also about building a relationship. Each platform is an opportunity for transparency and building trust with your audience.

Social media platforms are a great way to find your voice and show it off to your audience.

The thing about content is that there’s always more to make and it’s always changing. Keep yourself open to growing and learning from your audience and trends.

Hannah Verret
Hannah Verret is a Content Developer at Crisp Marketing in Memphis, TN. Hannah has been working in content creation throughout her entire adult career. When Hannah isn't writing or organizing social media posts, she's spending her time reading and loving on her many pets.

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