Top 5 Email Marketing Tips
Does email marketing really work? If you’re following these steps, the answer is yes.
Email is one of the most successful marketing mediums on the web now. Despite what some businesses may think about email marketing, it is the most reliable way to continue generating business.
1. Know Your Target Audience
This might be the most important email marketing tip. Your email content should always be relevant to your subscribers. It’s hard to lump all of your subscribers into one group, so don’t make the mistake of sending everyone the exact same email.
How can you do this? Email list segmentation lets you split your email list into sub-groups so you can target them better. Connecting with your audience is important in maintaining a relationship. Split your subscribers into groups such as sending frequency, past purchases, email activity, etc.
2. Utilize Your Subject Line
You should look at your subject line as your opening headline. Your open rate isn’t the only thing that matters when it comes to creating your subject line. You don’t want them to just open your email, but you also need to build trust with your audience, and let’s face it, click-bait subject lines don’t do that.
3. Keep it Short
Great, you got them to open your email with that snazzy subject line! What now? It’s important to keep your emails simple and not load it down with a lot of text. For people to take the action you want, give them the facts and lead them to your site.
While we’re here, let’s talk about how to make your emails mobile-friendly. More people are checking their emails on their phones than desktops now and that changes how you should get your message across. Keep text to a minimum and use methods like bullet points to break up what you have to say.
4. Keep Your Emails Out of the Spam Folder
This step is extremely important. The last thing you want is for your carefully structured email to end up in the spam folder. In order to avoid this happening, make sure you’re following the guidelines for Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act.
5. Be Consistent
This is where knowing the difference in spamming and legitimate email marketing comes into play. Your subscribers are on your mailing list by choice, and as long as you’re following the guidelines when it comes to spam, you should consistently send out emails. Don’t hesitate in sending those emails over the fear of being a spammer. You’re building relationships with your subscribers and you should reach out to them frequently.
Email marketing doesn’t have to be complicated if you pay attention to what your subscribers want. The tips mentioned will help you to do just that. This won’t happen overnight, but take it step by step and your campaign will grow.