Welcome back to The Blue Room! This month addition spotlights one of our team members so that you can get to know them better. This month we have the pleasure of getting to know our Content Director, Kirk Cassels!
What is your title at Crisp Marketing?
How long have you worked for Crisp?
3 months come July 27
Give us an idea of what you do regularly in your role.
I manage the content team and work with the design team to produce engaging editorial, advertorial and informational material for our audiences across our social media, web, and newsletter channels.
What are 3 words you would use to describe Crisp Marketing?
Innovative. Creative. Fun.
What do you like most about working for Crisp Marketing?
I enjoy the experience of collaborating with everyone as we test new methods of content delivery and revamp common ones as a means of figuring out where, when and how we best engage our audience.
Do you have an office nickname?
It’s very easy to call me Captain Kirk, despite my lack of knowledge of “Star Trek.”
What is your favorite thing about living in Memphis?
The food has been my favorite thing about Memphis. It may be too much of my favorite thing as it’s been a blessing for my palate but a curse for my love handles.
What month and day is your birthday?
Where did you go to school?
Undergrad at Skidmore College in Saratoga Springs, NY
Grad school at Temple University in Philadelphia (a city reminds me a lot of Memphis)
What is your favorite movie and book?
“Aliens” or “Django Unchained” for movie.
“The Amazing Adventures of Kavalier & Clay” or “Invisible Monsters” for book.
What are your three most overused words/phrases?
“Here’s the thing…”
“Someone called me jeopardy to society, so I called him a price is right to society”
“If you can’t write the truth interestingly enough, then don’t bother with writing fiction just yet.”
Tell us a little bit about your life outside of work. (hobbies, family life, side jobs, etc)
I love to ski, which has been a difficult-to-appease urge since moving to a place that’s 7 hours from the closest mountain. But it’s been worth it because I came to Memphis to be with the person who just became my fiancée and she’s worth all the skiing vacations combined. I tend to be a bit shy at starting the conversation but then end up being the one who won’t stop it. I grew up with dogs and love dogs, but became a cat owner during the last 20 months and have grown fond of them as well. We have fish, too, but frankly I find them boring. I may be the only person I know who owns a croquet set.
What is the one thing you cannot resist?
What’s your favorite travel spot?
Eastern Long Island after Labor Day, but before September ends.
What would your friends/family say about you if I asked them to tell me about you? How are you known outside of work?
Work hard, play hard. I try to keep life outside of work as leisurely as possible, and have been referred to as a goofball often. Growing up watching a lot of movies and television has given me a database of useless information unless it’s at pub trivia or making asinine allusions by comparing current events to some fictional material.
If you could spend a day hanging out with anyone from any time period, who would it be and why?
Although he wasn’t a personal inspiration to me, I think hanging out with Muhammed Ali at the peak of his boxing career would be as exciting a day as it could get. His personality, talent, and presence was a force of nature unlike anything I’ve ever seen.
Did anyone influence your decision when building your career? If so, who?
My high school English teacher taught me a lot about how the skills involved in journalism and analytical writing can be applied to about any industry, and that a night home with a movie or two is better for you and less expensive than a night out partying hardily.
What did you want to be growing up?
I wanted to be a professional athlete who, after a bad injury, switched careers to be a sports doctor to help take care of his teammates.
What is your life philosophy, motto or favorite quote?
Don’t count how many heartbeats you’ve used up or have left, just make each one count.